Boss experiments with femininity for resort 2016

Feminine modernity

Boss experiments with femininity for resort 2016
Taking a softer, more feminine approach for resort 2016, Jason Wu lightens the Boss woman's wardrobe with pastel colours and prints

It's taken two years, but Hugo Boss creative director Jason Wu has infused the label with the femininity that he is best known for. "I wanted to start with collections that related more closely to the menswear DNA. Now it's a little less strict, but with all the neatness," Wu told What resulted was an elegant take on modern tailoring: Retaining the codes of the brand — rigorous tailoring, clean lines — he took liberties with a palette of pastel shades and playing with colour blocking for a beautiful interseasonal collection.

Text: Pakkee Tan

  • Image:
    Hugo Boss
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