Your first peek at Beyond The Vines' classic wares in its new CBD store
The allure of fashion's bells and whistles rings all too familiar. Oft time, a glimpse of an exquisitely embroidered jacket can make even the most indifferent of us fall in love, but it's pure simplicity that triumphs perennially. Here is where homegrown label Beyond The Vines gets it right. Welcoming their second store — the other, at Orchard Road's Mandarin Gallery — their new space in the Central Business District (CBD) embodies this very DNA, just like their debut brick-and-mortar.
It is fitted in pared-back concrete, steel and brass, complemented with welcoming hues of ivory and mint, with a 40-piece edit inaugurating the occasion. Drilling down on utility, the BTV Crew collection exhibits the brand's judicious hand in detailing, where oversized pockets, drawstrings and belt buckles double up as embellishment while serving their purpose. And for the very first time, the label introduces the raincoat to its stable.
A peek at their latest range:
Beyond The Vines' new store is located at OUE Downtown Gallery, 01-08, 6 Shenton Way. The label is also available online.