Asics and Anrealage join forces on a collection that transforms after dark
How many times have we heard the marketing spiel that a certain garment or accessory will give your daytime ensemble an after-hour edge? The narrative is all too familiar, but not one Asics and Japanese fashion label Anrealage seeks to rehash despite joining forces on a day to night collection. Its transformative power manifests in a different form altogether.
By way of unique fabrication developed by Anrealage, their wares are unassuming in daylight — glance over the jackets, tees and sneakers and they'll appear to be void of print. But once sundown rolls around, the fun begins. The material's reflective properties react to light sources in inky surroundings; drawing out the trippy motifs that are the highlight of the collaboration.
You'll have to see it to believe it:
Check out the full Asics x Anrealage 'Kaleidoscopic' collection at Asics stores located at The Paragon, Suntec City, Bugis Junction and Novena Square. From 9 November.