Giambattista Valli (2019): The full range of this couturier's dreamy designs drops on 7 November 2019. Mark your calendars.
Moschino (2018): To nobody's surprise, Jeremy Scott's outing for Moschino was typically upbeat and cheeky.
Erdem (2017): As with Giambattista Valli, Erdem's H&M capsule also saw the designer's first-ever menswear looks.
Kenzo (2016): The house's brightly-patterned, eclectic style proved every bit as relevant as it was in Kenzo Takada's heyday.
Balmain (2015): With this tie-up, Olivier Rousteing brought the star power of the Balmain army — Gigi and Kendall included — within closer reach of their fans.
Alexander Wang (2014): A prime example of 'right place, right time', Wang's turn at the guest designer wheel coincided with the mainstreaming of athleisure.
Isabel Marant (2013): Truth be told? Marant's laidback fashions had been frequently interpreted by H&M long before she was asked to collaborate with the retailer.
Marni (2012): Family-owned Marni had only just been acquired by Only the Brave, and was in flux at the time of its H&M collection.
Maison Martin Margiela (2012): This fellow Only the Brave name was similarly adrift, after Martin Margiela's exit two years earlier; concerns were raised within the industry about the commercialisation of two insider-y favourites.
Versace (2011): Donatella cleverly went with a compilation of Versace's greatest hits for her contribution, and benefited from plenty of Kanye love during the rapper's Watch the Throne era.
Lanvin (2010): Alber Elbaz's age-diverse campaign for his Lanvin capsule garnered significant praise from the fashion press.
Jimmy Choo (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.
Sonia Rykiel (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.
Matthew Williamson (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.
Comme des Garçons (2008): We imagine that bagging Rei Kawakubo must have felt like capturing a legendary Pokémon for H&M.
Roberto Cavalli (2007): It may be struggling now, but back in 2007, Roberto Cavalli's nocturnal, extravagant aesthetic was all the rage.
Viktor & Rolf (2006): The Dutch duo's signature, gigantic bows and frills were delivered in slightly more manageable, downsized forms.
Stella McCartney (2005): Kate Moss — who modeled McCartney's graduate collection and would later have a collab of her own with Topshop — fronted the campaign for her gal pal's H&M venture.
Karl Lagerfeld (2004): As ever, the legendary Karl Lagerfeld was onto something long before any of his peers.