Giambattista Valli (2019): The full range of this couturier's dreamy designs drops on 7 November 2019. Mark your calendars.

Moschino (2018): To nobody's surprise, Jeremy Scott's outing for Moschino was typically upbeat and cheeky.

Erdem (2017): As with Giambattista Valli, Erdem's H&M capsule also saw the designer's first-ever menswear looks.

Kenzo (2016): The house's brightly-patterned, eclectic style proved every bit as relevant as it was in Kenzo Takada's heyday.

Balmain (2015): With this tie-up, Olivier Rousteing brought the star power of the Balmain army — Gigi and Kendall included — within closer reach of their fans.

Alexander Wang (2014): A prime example of 'right place, right time', Wang's turn at the guest designer wheel coincided with the mainstreaming of athleisure.

Isabel Marant (2013): Truth be told? Marant's laidback fashions had been frequently interpreted by H&M long before she was asked to collaborate with the retailer.

Marni (2012): Family-owned Marni had only just been acquired by Only the Brave, and was in flux at the time of its H&M collection.

Maison Martin Margiela (2012): This fellow Only the Brave name was similarly adrift, after Martin Margiela's exit two years earlier; concerns were raised within the industry about the commercialisation of two insider-y favourites.

Versace (2011): Donatella cleverly went with a compilation of Versace's greatest hits for her contribution, and benefited from plenty of Kanye love during the rapper's Watch the Throne era.

Lanvin (2010): Alber Elbaz's age-diverse campaign for his Lanvin capsule garnered significant praise from the fashion press.

Jimmy Choo (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.

Sonia Rykiel (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.

Matthew Williamson (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.

Comme des Garçons (2008): We imagine that bagging Rei Kawakubo must have felt like capturing a legendary Pokémon for H&M.

Roberto Cavalli (2007): It may be struggling now, but back in 2007, Roberto Cavalli's nocturnal, extravagant aesthetic was all the rage.

Viktor & Rolf (2006): The Dutch duo's signature, gigantic bows and frills were delivered in slightly more manageable, downsized forms.

Stella McCartney (2005): Kate Moss — who modeled McCartney's graduate collection and would later have a collab of her own with Topshop — fronted the campaign for her gal pal's H&M venture.

Karl Lagerfeld (2004): As ever, the legendary Karl Lagerfeld was onto something long before any of his peers.

Giambattista Valli (2019): The full range of this couturier's dreamy designs drops on 7 November 2019. Mark your calendars.

Moschino (2018): To nobody's surprise, Jeremy Scott's outing for Moschino was typically upbeat and cheeky.

Erdem (2017): As with Giambattista Valli, Erdem's H&M capsule also saw the designer's first-ever menswear looks.

Kenzo (2016): The house's brightly-patterned, eclectic style proved every bit as relevant as it was in Kenzo Takada's heyday.

Balmain (2015): With this tie-up, Olivier Rousteing brought the star power of the Balmain army — Gigi and Kendall included — within closer reach of their fans.

Alexander Wang (2014): A prime example of 'right place, right time', Wang's turn at the guest designer wheel coincided with the mainstreaming of athleisure.

Isabel Marant (2013): Truth be told? Marant's laidback fashions had been frequently interpreted by H&M long before she was asked to collaborate with the retailer.

Marni (2012): Family-owned Marni had only just been acquired by Only the Brave, and was in flux at the time of its H&M collection.

Maison Martin Margiela (2012): This fellow Only the Brave name was similarly adrift, after Martin Margiela's exit two years earlier; concerns were raised within the industry about the commercialisation of two insider-y favourites.

Versace (2011): Donatella cleverly went with a compilation of Versace's greatest hits for her contribution, and benefited from plenty of Kanye love during the rapper's Watch the Throne era.

Lanvin (2010): Alber Elbaz's age-diverse campaign for his Lanvin capsule garnered significant praise from the fashion press.

Jimmy Choo (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.

Sonia Rykiel (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.

Matthew Williamson (2009): H&M was clearly trying to cover all its bases in 2009, with this eclectic trio of collaborators.

Comme des Garçons (2008): We imagine that bagging Rei Kawakubo must have felt like capturing a legendary Pokémon for H&M.

Roberto Cavalli (2007): It may be struggling now, but back in 2007, Roberto Cavalli's nocturnal, extravagant aesthetic was all the rage.

Viktor & Rolf (2006): The Dutch duo's signature, gigantic bows and frills were delivered in slightly more manageable, downsized forms.

Stella McCartney (2005): Kate Moss — who modeled McCartney's graduate collection and would later have a collab of her own with Topshop — fronted the campaign for her gal pal's H&M venture.

Karl Lagerfeld (2004): As ever, the legendary Karl Lagerfeld was onto something long before any of his peers.

Fashion | News

All H&M designer collaborations, from Giambattista Valli to Karl Lagerfeld

Highs and lows

Text: Ryan Sng

Image: Instagram

Once upon a time, when the distinction between fashun and mass-market was as well-defined as winged eyeliner drawn by Pat McGrath, designer collaborations with the high street seemed like commercial suicide. In the '80s, such forbidden affairs proved ruinous to Halston and Pierre Cardin, and left Diane Von Furstenberg wandering the fashion wilderness for the better part of two decades. Oh, how times have changed.

H&M has been the high-low collab's biggest champion, closely followed by Target (although their projects were only sold domestically within the USA). For fifteen years, the Swedish retailer has tapped some of fashion's starriest names to design capsule collections at prices far below their usual comfort zone to lucrative effect. In light of last week's announcement of Giambattista Valli x H&M, we take a chronological look back at every H&M designer collab ever.

H&M

Collaboration

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All H&M designer collaborations, from Giambattista Valli to Karl Lagerfeld

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