Superga releases the Superga Sport, a premium line in collaboration with Adriano Panatta
Adriano Panatta reached the pinnacle of his professional career when he won the French Open in 1976 — while wearing a pair of Superga Sport shoes. With a hefty number of accolades under his belt, the tennis star has won each championship wearing his perennial favourite — thus earning Superga its popularity as the tennis shoe.
First surfacing in 1970, the leather action swallow tail logo appeared on the line of Superga sport shoes designed for volleyball, soccer, basketball and tennis. The swallow tail has now returned, re-opening a chapter of the Superga story — hailing the re-birth of the Superga Sport.
In line with Roland-Garros, Superga Sport celebrates the achievements of Adriano Panatta by unveiling the Panatta model. Teaming up with Panatta to recreate his own favourite, expect the extra strong cotton upper and signature vulcanised rubber-sole completed with the swallow tail logo. Presenting a sweet surprise — the custom flap spells Panatta, paying homage to the tennis champion. Available in six colour variations, each pair retails for $129.90.
Launching on 15th June, shop Superga Sport at Superga stores, located at #B2-04, Wheelock Place and #02-73/75, VivoCity, or at Superga's online store.