Adidas debuts its latest sneaker, the Arkyn, on the feet of movers and shakers
Feet on fleek
Fresh off the drop of the Deerupt last week — a sneaker said to have been designed to earn its street cred digitally, on Instagram — Adidas Originals is releasing another trainer that taps on today's social currency. The Arkyn, featuring a mesh sock-like upper atop a Boost midsole, is launching on the feet of five female global movers and shakers in their respective fields.
But in this case, it's not all about the IG numbers; Adidas Originals has cherry-picked individuals epitomising tenacity, creativity and passion. Multi-hyphenate Kendall Jenner leads the pack, with professional dancer and florist Marisa Competello, artist Ana Kras, photographer and musician Syv De Blare as well as pro soccer player cum DJ Florencia Galarza lending their singularity and influence to the campaign — all while articulating to distinct communities and audiences.
See all colourways below, and the Arkyn on feet above.
Available at adidas Originals stores located at Pacific Plaza and Bugis+, Adidas stores located at Ion Orchard and The Paragon, Limited Edt Chamber and Limited Edt Vault, Pedder on Scotts, AW Lab, TANGS at Tang Plaza and online. From 5 April.