Vilebrequin collaborates with artist Massimo Vitali for an exclusive collection
Art meets swimwear in this collaboration between two like-minded beach lovers
"This project was interesting because it went further than the images I usually make," Massimo Vitali says. The venerable Italian photographer has been taking beachscapes since the 1990s, in locales all over the world. "They are a key to explaining our lives," he continues. "Bathing allows us to wash away our problems and our sins."
With this philosophy in mind, it is no wonder that swimwear brand Vilebrequin approached the artist to work on a line of exclusive products with them. Featuring a one-of-a-kind picture photographed by Vitali, the brand has printed it on its signature swim shorts and an accompanying beach tote. While this collaboration may look like a straightforward one, the devil is in the details: Look closely at the print and you'll notice that several beachgoers are wearing the Vitali print as well. "I think of beaches as contemporary purgatories," Vitali says with a smile.