First look: The Coach men's campaign by Stuart Vevers
Young American rebels was the theme of Coach's fall/winter 2015 menswear collection, and the brand's latest men's campaign evokes that same irreverent spirit. Citing the classic '90s film, My Own Private Idaho, as one of the key inspirations, Stuart Vevers parallels the essence of the film in the campaign images.
"[It] continues the story that started with the women's collections: classic American wardrobe pieces, mixed with the individuality that comes of a New York attitude, reinterpreted with a new hand for a guy who's comfortable with his personal style," Vevers explained. "These are pieces that you want to wear — classic clothing archetypes reimagined from a luxury perspective, that can be worn together or loved as individual pieces."
This campaign marks Vevers's first menswear collection as creative director of the heritage American label, and his vision of the new tough luxe Coach man was captured beautifully by master lensman Steven Meisel. Iconic landmarks such as the Brooklyn Bridge and Staten Island were also featured alongside models Niels Trispel and Ben Allen, reinforcing the 'New York attitude' of the collection. One thing's for sure: It's a fresh new direction that has us excited about the brand's future.