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Jay Chou gives New Balance's 247v2 a dripping makeover

Jay Chou gives New Balance's 247v2 a dripping makeover

Turning up the heat

Text: Andrea Sim


New Balance x Phantaci hits the sweet spot for summer aesthetics

Edison Chen's CLOT is not the only streetwear label founded by an Asian artiste to bat in the big leagues of sneakers. While Chen has sell-out Nikes under his belt, Jay Chou's curated hype shop with its own design arm, Phantaci, has teamed up with Puma and New Balance on multiple occassions — 2018's summer drop being one of the label's most on-point collab yet.

It steers clear of the hip-hop appropriation we've seen in past partnerships, with the 247v2 sneaker taking on three colourways ripe for the balmy season. A blue-pink colourblocked version — complete with the midsole boasting a "paint drip" effect — takes the cake, while a white/off-white iteration featuring a pink insert near the toe indulges the understated. The last pair goes for a red/black/grey combi and, as the least casual of the lot, lends itself to after-dark pursuits. 

New Balance x Phantaci: 

Available at Phantaci stores and New Balance Experience stores located at The Paragon and Bugis Junction in Singapore. 

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