Online launch: Mr Porter welcomes three new labels

Online launch: Mr Porter welcomes three new labels

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Text: Angelyn Kwek

Mr Porter is inducting three new brands into its impressive portfolio

Mr Porter is on a roll. The premier online destination for discerning men recently celebrated its 5th birthday with much pomp and circumstance during London Fashion Week, but not resting on its laurels, the e-tailer has just welcomed three new brands into its impressive portfolio: Camoshita, Battenwear and John Elliot.

Already racking up style cred with frequent features by street style photographers Tommy Ton and The Sartorialist, Camoshita was launched in 2007 by Mr Yasuto Kamoshita. A blend of American Ivy League meets Southern Italy craftmanship, the brand espouses soft construction highlighted with bold patterns and textured materials for a relaxed, comfortable Japanese aesthetic.

Shop Camoshita here.

Emphasising a sporty undertone to their slim-fitted classic shapes, New York-based Battenwear specialises in form and function. Expect versatile stylish pieces made to tackle both urban and natural landscapes, taking you from home and office to the great outdoors.

Shop Battenwear here.

John Elliott
Founded by entrepreneur John Elliott, who began sketching designs since he was eight years old, the art of everyday wardrobe staples has been perfected by his eponymous label. Presenting premium basics crafted with exceptional fit and fabrication, these quality pieces form the essential sartorial backbone for the modern man.

Shop John Elliott here.