Levi’s x Justin Timberlake is the casuals collaboration you were waiting for

Levi’s x Justin Timberlake is the casuals collaboration you were waiting for

Pure jeanius

Text: Debby Kwong

Editor: Renée Batchelor

We all remember that iconic double denim look he wore with Britney Spears. Now Justin Timberlake gets his next moment with the rugged material with his Levi's collaboration

It's been 17 years since Justin Timberlake's denim date with Britney Spears at the American Music Awards. But while his look then is now pretty much a major fashion faux pas — '90s boyband fashion was seriously questionable — the singer hopes to bring sexy back with his inaugural collection with Levi's. The Grammy-award winning musician and actor may just hit his new fashion peak with his 'Fresh Leaves' collection, which shows off Timberlake's updated spin on classic Levi's pieces. The 20-piece collection for men sees some of the American brand's most iconic pieces reinvented with the incorporation of streetwear and a clever play on proportions.

Britney Spears and Justin Timberlake at the American Music Awards in 2001

Inspired by how he wears his 501 jeans, there's the new 501 Slim Taper available in four washes — our pick is the perfectly-faded Hillman. The range of versatile outerwear is also a great staple — our favourites are the reversible plaid nylon puffer, canvas trucker jacket and sherpa hooded trucker jacket in camo which is printed with Project FLX digital laser technology. The oversized hoodie with the Levi's logo down the sleeve is definitely a throwback to the '90s. Another thing that's music to our ears? All the pieces are under $300.

Levi Justin Timberlake

Timberlake first partnered with Levi's when he customised the Levi's Trucker Jacket as part of the 50th anniversary of the iconic jacket. Levi's in turn celebrated the launch of his ‘Man of the Woods’ in 2018 tour by creating eight pieces for his pop-up in New York and also dressed him with custom pieces for the tour itself. "Clothes are as important to a musician's creative process and performance as the music itself," Timberlake said. "This Levi's collection is my attempt to share some of my experiences with fans," he added.

The Levis x Justin Timberlake Fresh Leaves collection will be available at select Levi's boutiques in Raffles City, Bugis Junction and ION Orchard and on from 4 October 2018.