In Good Company launches its first menswear collection
Smart modern essentials
It looks like 2017 is starting off on a good note for the fashion scene in Singapore with the introduction of In Good Company's long-awaited menswear collection. Like its much-loved womenswear pieces, the label's streamlined and clean-cut aesthetics follows through to its menswear line. Classic essentials like shirts, T-shirts, trousers and shorts are both functionally designed yet polished. But these basics are far from predictable. Proportions are reinvented, silhouettes are reworked and fabrication is refined. Look closer and you'll find each piece accentuated with a subtle twist — short sleeves are elongated, shoulders are dropped, and collars styles are cut wider. Basically, not just your average everyday apparel.
"As womenswear designers, we've always embraced classic design with a twist, but bringing subtlety into menswear requires a different precision. In terms of getting the right proportion and shape, every centimetre matters in the cut. Too much and the style appears 'off', too little and the design becomes pedestrian. It's a challenging balance that is less obvious in womenswear, but a standout trait in our interpretations of a relevant and modern City wardrobe," shares Sven Tan, creative director and co-designer.
Understanding the importance of materials best suited for our climate, the collection uses mainly cotton in different variations such as cotton jersey, poplin and gabardine with linen and Japanese denim thrown into the mix. As for colours, expect neutrals that are easy to work into any wardrobe. Finally, a menswear line that's simplistic and carefully crafted for the needs of the modern men — and women, whom we predict will steal a few pieces for themselves.
Prices range from $109 to $289. Shop In Good Company's Menswear collection online or at their flagship boutique located at Ion Orchard, #B1-06.
Buro 24/7 Selection