- 01
- /
- 06
- 02
- /
- 06
- 03
- /
- 06
- 04
- /
- 06
- 05
- /
- 06
- 06
- /
- 06
The tote bags any self-respecting Gucci lover will want in their collection
Add to cart
What did Alessandro Michele mean when he sent slogans 'Guccify Yourself' and 'Guccification' down cruise 2018's runway in Florence? Was it all a clever marketing effort aimed at sustaining the house's stellar retail performance? It's a no-brainer that those slogan sweatshirts and jackets will fly off the rack shortly after it's delivered to stores. Or, was it a proclamation of the leaps and bounds Gucci has grown under his care? The Florentine house has been restored not just as a fashion label — it has gone one step further to inspire a new way of life.
Our guess: It is the latter. Gucci is a way of life and a mindset. And to 'Guccify Yourself' doesn't necessarily mean pledging allegiance and parading cruise 2018's slogans and logos head-to-toe. It could be as simple as enjoying an evening unwinding to the scent of a Gucci Décor candle.
Which is why, our hearts are set not on the collection's standout pieces or the trending bum bags, but the unassuming tote bags. The functional accessory more a neccessity than pure desire (laptop, gym gear, powerbank!), with the bonus of owning what Michele is truly known for — that is, rediscovering beauty forgotten, like these market bags recast as our season's must-have. Browse above.
Available at Gucci boutiques.