The tote bags any self-respecting Gucci lover will want in their collection

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As Gucci's cruise collection makes its way into stores, we take a closer look at its destination, Guccification

What did Alessandro Michele mean when he sent slogans 'Guccify Yourself' and 'Guccification' down cruise 2018's runway in Florence? Was it all a clever marketing effort aimed at sustaining the house's stellar retail performance? It's a no-brainer that those slogan sweatshirts and jackets will fly off the rack shortly after it's delivered to stores. Or, was it a proclamation of the leaps and bounds Gucci has grown under his care? The Florentine house has been restored not just as a fashion label — it has gone one step further to inspire a new way of life.

Our guess: It is the latter. Gucci is a way of life and a mindset. And to 'Guccify Yourself' doesn't necessarily mean pledging allegiance and parading cruise 2018's slogans and logos head-to-toe. It could be as simple as enjoying an evening unwinding to the scent of a Gucci Décor candle.

Which is why, our hearts are set not on the collection's standout pieces or the trending bum bags, but the unassuming tote bags. The functional accessory more a neccessity than pure desire (laptop, gym gear, powerbank!), with the bonus of owning what Michele is truly known for — that is, rediscovering beauty forgotten, like these market bags recast as our season's must-have. Browse above. 

Available at Gucci boutiques.


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Text: Andrea Sim

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