Ahead of Valentine's Day, Fendi's SS19 campaign is encouraging boys to unleash their inner fiend
For its latest menswear campaign, Fendi proposes embracing your devilish side. As in, not to be a d*ck to women on social media and dating apps, but rather, to acknowledge and work through the dark side of passion. This sense of duality, which anchored the Italian luxury house's spring/summer 2019 runway show, is owed to artist Nico Vascellari — also Silvia Venturini-Fendi's son-in-law — who lent his eye to the collection's graphics and prints.
The fourth artist tie-up of a series, previous Fendi menswear collaborators have included Hey Reilly, Sue Tilley and John Booth; and like those others who took the house's signature double-F motifs for a spin, Vascellari's Da Vinci Code-like fondness for anagrams led him to serendipitously reconstruct 'Fendi' and 'Roma' into 'fiend' and 'amor'. Naughty or nice? Why not both?
Browse our accessory highlights from the Fendi SS19 runway below:
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