Step into Dunhill’s digital home

Open invitation

Text: Angelyn Kwek

The iconic British menswear label is launching a newly designed website that combines e-commerce with their editorial platform, The Club

A wired presence is required for all brands today in our digitally connected world. Dunhill has taken theirs up a notch as they establish, not just a webpage, but a stately virtual house that seamlessly blends the Dunhill bespoke experience with e-commerce.

Modelled after their physical homes — London's Bourdon House, Tokyo's Ginza and Shanghai's Twin Villas — customers can expect the same rich English heritage (as well as outstanding quality and service) infused throughout every facet of their online experience. Celebrating 120 years of discerning masculine style, the new online home is an auspicious mark in Dunhill's prestigious history as international customers are now able to explore the culture and craftsmanship of the London label via their editorial platform, The Club. In short, beyond simply a shopping destination, it's an immersion into the luxurious world of Dunhill.

Enter Dunhill's digital home.