Allergic to shopping? This Singaporean brand will deliver sustainable underwear straight to your door

Bare necessities

Text: Jolene Khor

We're calling it the Deliveroo of underwear

For some men, Bruno Mars' 'The Lazy Song' isn't just a tune; it's a lifestyle. There'll be days you won't feel like combing your hair or picking up your phone, much less pledge your valuable time off the clock to the mundane. Laundry? Cooking? Shopping? That ain't nobody got time for that meme has never felt more real. 

This is why Buro 24/7 Singapore endorses Bundies, a subscription-based men's underwear label new to town — and first of its kind in Asia. Available exclusively online (for now), Bundies prides upon its use of certified sustainable fabrics such as 100% organic cotton and the Lenzing modal (which also happens to be twice as soft as your generic cotton), harvested from environmentally-friendly beechwood forestry plantations in Europe. 

Allergic to shopping? This Singaporean brand will deliver sustainable underwear straight to your door (фото 1)

"From the start, the idea was to sell online because reducing the middlemen from the equation means we are able to offer the products at a lower price," said co-founders Wouter Muis and Benk Visscher. "And how convenient is it when you can buy your favourite underwear anywhere, anytime and have them delivered straight to your door? The subscription option makes this even more convenient. Save time and avoid the hassle of going down to the stores so you can really focus on the things you love to do."

The Bundies' boys don't want the idea of a subscription steer you away; its five different subscription types — which helps you save up to 20% — cater to men of all shapes and commitment levels. In need a new pair every other month? Sure thing. Realise later on that's too frequent? No problem. Calling a new address home while you're temporarily away for work? It's handled. Developed a muffin top? Not feeling the new designs? Decide you're more into solids than prints? Prefer trunks over boxers? Change, skip or cancel your subscription whenever at no cost. Better yet, buy in individual pairs, or multi-packs of three or six before taking the plunge.

Delivery is free in Singapore and Hong Kong, while Same Day Delivery and Next Day Delivery (Sunday excluded) options are available for those residing the little red dot. 

Find out more about how Bundies work, here.


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