Singapore menswear label Biro Company to release over 30 never-before-seen products this Friday
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The challenges designers face aren't your likely hero headlines. Brand stories, often coloured with romance, tend to overshadow the bumps in the road. A collection might divulge a designer's creative epiphany, but not pressures of its production timeline. The tale of its inspirational climb to the top of the foodchain often highlights its triumphs, less of the trials. Local label Biro Company's upcoming launch, unabashedly, is born of such lesser told stories.
Amassing 39 designs over the years that were precluded in past collections — for reasons spanning high production costs, a misfit with the season's theme or, thought unsuitable for its target market at that point in time — brothers Keng How and Kage Chong have deemed the hour to unearth said never-before-released garments come Friday for friends and fans. Along with it, the launch of Mastery: an all-new line of hand-stitched leather bags and accessories. Modest in design and true to Biro DNA, allowing their craft and quality (that is, handmade by Chong) to speak for itself.
Browse a selection of the garments and the Mastery bags below.
Available at Shouten by Biro Company, located at 809 French Road, Kitchener Complex, L3, from 4 May.