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Vivetta, the super fun, flirty, crazy brand every self-respecting Singaporean fashionista needs to know now

Welcome to the playground

A little bit artsy, a little bit rock and roll, Vivetta paints a vivid daydream for the warm weather

To Italian designer Vivetta Ponti, 'Girls Just Want To Have Fun' isn't just a song; it's a school of thought. Take her spring/summer 2018 collection. Heck, take all her collections since its inception a decade ago. Never one to shy away from loud statementsColour! Appliqué! Swarovski! — she favours the dramatic over the linear, she chooses fuss over passivity.

And we're completely aboard that cray train. That sequin macramé koi fish on nude hooded mesh is the kind of merry madness the spirited can get behind. Sign us up for the puffy crinoline-enforced lollipop tulle skirt, flaming glitter corset top, knee-high poppy pastel boots and feathered mummy jeans too. The highlight in all of this though, is the embroidered surrealist art on the high-octane silk dresses, made possible thanks to the work of an artist Ponti chanced upon on social media.

Read the product of fashion editor Jolene Khor's chat with her below, as she unearths Vivetta's inspirations, memories and design principles which drive her eponymous label, then find out where to shop below the fold.

Let's talk about the SS18 collection. What were your inspirations?
Many different things inspired me; I start from something I see and I like. I am fascinated more and more by interiors, antique stuffs, vintage clothes and books. The fairy tale romance mood comes from all these inspirations, from elements I choose to be surrounded by.

And then there's painter Andrey Remnev.
I found Remnev's artworks by chance on Instagram, and I was instantly smitten — his work deeply resonated with my peculiar, surreal aesthetic. I had found my artistic soulmate! I asked him to collaborate with me and he agreed. After that, the Russian artist's drawings — particularly his ancient, melancholic strokes, graphic yet modern; his colours and the delicate and dream-like female characters in his paintings — were translated into whimsical embroideries and appliqués on the catwalk.

Vivetta, the super fun, flirty, crazy brand every self-respecting Singaporean fashionista needs to know now (фото 1)

You're an expert at colour-blocking. Are there rules you follow?
Personally, I love bright colours; I have a special relationship with pink so I like playing with its complementary and secondary colours.

The energy in your clothes is palpable. Where from does it come?
It comes from the world I live in, from the inspirations that surround me: my collections reflect what I love, my interests, my inner world. The retro feel of the items is balanced by a decidedly contemporary style that focuses on delivering something new. I love cats (and all animals, for that matter), the fifties, the sixties, Surrealism, the Nouvelle Vague, Anna Karina, Mia Farrow, Catherine Deneuve, Barbara Steele, sixties Italian horror movies, collecting old toys, vintage dolls, vintage children's books, sixties and seventies experimental animated movies.

Vivetta, the super fun, flirty, crazy brand every self-respecting Singaporean fashionista needs to know now (фото 2)

Is more, more?
More is more if the elements are coherent.

When did you first discover fashion? 
I've always been attracted to the fashion world. My mother often reminds me that when I was only a child, I just wanted to draw clothes. Then at the age of 18, I decided that my art would be creating clothes. To me, designing clothes is creating wearable art. Art is the highest form of expression; clothes are the best means to make it closer to people.

Vivetta, the super fun, flirty, crazy brand every self-respecting Singaporean fashionista needs to know now (фото 3)

What is your favourite fashion trend at the moment?
Oversized silhouette from 80's. I've always looked to the past for inspiration, though with both my feet in the present.

And one you want to see gone?
Every day is a new challenge and I'm open to trying everything. That's the only way you learn about fashion.

Shop Vivetta on Farfetch, Shopbop and Moda Operandi.

 

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Text: Jolene Khor

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