#StyleCrush: Innika Choo, Australian-born, Bali-based designer

#StyleCrush: Innika Choo, Australian-born, Bali-based designer

Island living

Text: Dora Aljoofri-Shrestha

Introducing your sunny disposition style icon

If you're feeling the heat and looking for some summer sartorial inspiration, look no further. In the 11th edition of our #StyleCrush series, we shine the spotlight on Innika Choo — designer of her own eponymous brand.

The Australian resides in Bali with her husband and two adorable daugthers, Eadie and Matty. The former stylist recently launched her namesake label of handcrafted smock dresses and tops. And who better to model these fair trade covetable frocks than the leading lady herself  — documented on her colourful Instagram (@innika) feed.

Enviable island life aside, Choo's knack for easy breezy summer ensembles will inspire even the sun haters. For her 58.4K followers, Choo has summer style down pat.

To define my personal style in a few words would... ultimately be a mass of contradictions. My style will have changed many times by the time this is published.

My biggest style inspiration are... self believing women with a story. They create an electricity in the air. You'll notice them out of the corner of your eye, and you won't help but look and be inspired. You then spend a lifetime searching for the right amount of confidence, but once found, it'll be the most valuable thing you wear.

I would raid... Natasha Goldenberg's wardrobe if I could. She's consistently outdoing herself and Lena Perminova as she also nails every damn look (even the mad pilates onesies).

My most treasured fashion piece in my wardrobe is... my black gingham smock dress. I have two and wear them on rotation. But there might be a few pairs of really (really) comfy nickers that have seen better days, if that's what you mean?
In my car-drobe, you'll always find... specs and hats. I have far too many to even count. That said, I'll always be on the look out for more.

I like my jeans... short with volume. I bought a pair of high-waisted vintage Levi's in a size up or two then I would normally wear and tailor it around the waist for volume at the legs. Short and tight is cheap, but short with volume is sass.
In Bali, I dress... as I please, as one should anwhere they live. I've gone barefoot in a ballgown to pick up the kids from school. I've gone braless in old linen tees for fancy cocktails.
My summer go-to essentials are... a big old straw hat, roomy smocks, straw bags, cat eye sunglasses, a tinted rose cheek stain, and a damn good faux tan.
Bikinis... over one-piece bathing suits. I'm a fan of Marysia Swim's scalloped edge sets. This summer print takes the cake — although cake might not be a good idea if I plan to wear them.

In a world of rayon and jersey all I wanted was... linen and cottons. In recent years, I've craved comfortable clothing that I could throw on at the last minute with sticky kids clambering all over me, yet ornate and detailed enough to still feel special.
My brand is... a collective of my desire to feel unique and to dress easily, all while appreciating attainable quality. When I wear my smocks, I feel creative and thats a lovely start to every story. Plus, smockery artfully hides a spare tyre or two, and I'm not giving up gluten for no one. We also proudly practise fair trade. Our smocks are hand made by well paid staff in great working conditions.
When I wear gym gear... I feel like a hypocrite. Also push up bras. It's entirely false advertising.

The most overrated fashion trend of all time is... those messy hair'd sorts who get around with no shoes. Oh wait...

I toe tap to... anything unconventional. Social expectation is such a bore. 

Innika Choo's favourite Bali shopping haunts

1. Zuttion
Jl. Raya Seminyak No.57 

2. Shakuhachi
Jl. Raya Seminyak No. 55  

3. Magali Pascal
Jl. Raya Seminyak No.65

4. Lulu Yasmine
Jl. Raya Petitenget No. 100XX 

5. Tropicana
Jl. Kayu Aya No. 36 

6. Souq
Jl. Basangkasa No. 10

7. Young Byters
Jl. Petitinget No. 88X 

8. Kiosk
Jl Kayu Cendana No. 1 

9. Mister Zimi
Jl. Kayu Aya No. 22

Batu Belig:
1. Coco & Ginger
Jl. Batubelig, Kerobokan

2. Kevala Ceramics
Jl. Batubelig, Kerobokan