Watch: A day in the life of a Korean designer at Seoul Fashion Week
Behind the scenes
There aren't two fashion weeks that are truly alike. Take for instance the men’s circuit: one might find themselves sipping espresso between shows in Milan or at the Duomo for a photo-op, but Paris is very much a whistle-stop tour of runways and showrooms that has the attendee on a city-wide trek. In Seoul however, the Zaha Hadid-designed Dongdaemun Design Plaza (DDP) is the show goer’s solo pit-stop for all brands; the three to four runways a constant conveyor belt spitting out the lastest K-fashion on roster. Clinical is one way to put it, but our last trip to Seoul Fashion Week let us in on more than DDP’s trend-obsessed street style and fall 2018 runways.
Meet Chung Chung Lee, a designer that cut his teeth at Central Saint Martins and Savile Row before starting out with his label LIE. He's also kind of fashion royalty on South Korean soil. Son of Lie Sang Bong — one of Seoul’s OG designers who’s dressed Korean politicians to musicians like Rihanna — Lee it seems, is not afraid of ending up in his father's shadow. Where his dad indulges in the glam of fashion, Lee, like many young Korean designers today, much rather drill down on garments meant for the everyday. His perspective is a refined sense of youth — one ingrained in the playful ruffles and flouncy silhouettes LIE has come to be known for.
Unlike his peers, Lee has more to offer than just a new addition to the closet. With the season above in question, its vibrant detailing — not to mention poppy colour palette — belie the hard truth of global warming and its perils. Letting us in on this dichotomy and, amidst model fittings and the mania backstage on show day, Lee also takes us to a few of his favourite spots in Seoul's Gangnam (청춘화로, for lunch) and Hannam districts (Orienté, for coffee). Hit play.
Special thanks to SocietyA. Shop LIE's spring/summer 2018 collection at SocietyA's boutique located at #03-14A, Ngee Ann City in Singapore. Fall/winter 2018 will be available from 21 September.
Videographer and editor: Vanessa Caitlin using iPhone X
Additional video editing: Hazirah Rahim
Production assistant: Sam Poh
Translator: Kwak Kyung Hoon / Sejong Korean Language School
Special thanks to: Lily Hamid and Daen Ng
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Buro 24/7 Selection