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Seoul Fashion Week: What attending the shows and going backstage is really like

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Seoul Fashion Week: What attending the shows and going backstage is really like
An inside peek into the adrenaline-fuelled flurry of fashion week in the city of Seoul

At Seoul Fashion Week, the local models are the ultimate street style fodder. Move aside Gigi Hadid and Kendall Jenner — this city's fashion front is run by top dogs the likes of Irene Kim, Jung Ho Yeon and Kim Jin Kyung. As Buro 24/7 Singapore delved right into the heart of Seoul Fashion Week FW16, we've captured everything from the catwalk action, to the most adorable pint-sized street style icons, and backstage moments crucial to stitching together a 15-minute runway show.

As a bonus, we've also done the homework on Seoul's social media celebrity models-to-know. Snapped exiting the buzzing show location — Dongdaemun Design Plaza (DDP) — pre and post-show, look out for the latest fresh faces that K-fanatics have bestowed with the double tap on Instagram. 

Lensed for none other than your voyeuristic pleasure, scroll down for a visual diary on the chaos, magic and mayhem at SFW. 

Who needs coffee for early mornings when you've got a ride this sleek?

Arriving at Dongdaemun Design Plaza — an architectural beauty housing Seoul's fashion shows

And street style's off to a good start. Proof that Alessandro Michele of Gucci has set a certain (fur) force in motion

Spotted: The long skinny scarf that's #SoHotRightNow

Instant colour: Florals are always a good idea...

King of the streets: Hats off to the kid that's killing it

Time for the shows: Caught in a frenzy backstage before Big Park FW16

A throwback to the '90s: Models sporting some serious crimps

It's a minute before show time. Finishing touches while the models start lining up

Big Park FW16 Final Walk: Could the wide waist belt be back in vogue?

J Koo FW16: Irene Kim walks in printed pyjamas. SS16's trend of boudoir dressing is definitely not abating

Models and social media stars Jung Ho Yeon (@hoooooyeony) and Kim Jin Kyung (jinkyung3_3) have their game faces on for the sea of photographers

With their game faces on for the sea of photographers

Moments of calm away from the show crowd in the Rolls-Royce Ghost, a lean, mean, quiet machine

Equipped with solid heating...

Fashion never sleeps: It's back to the shows with 87mm right on the nose of FW16's teddy bear shearling obsession

It's not just a girl's prerogative to have her eyebrows #OnFleek

#GetBallin': Headbands and teddy bear shearling jackets are the way to go

Choi Moon Young @iim__y

Friend of Buro, Nicole Wong was in attendance this season — check out her deliciously caramel Coach 1941 leather jacket. #Want. | @ncwong

Zipping between the neighbourhoods and back to DDP. Yup, it's not all glamour and games

Round sunglasses? Check. Patent leather coat? Check. Slouchy beret? Check. Even the grown-ups should take notes on this one

Show essentials: A handy clutch, iPhone 6S, Macbook and reflective shades — all the better for street style people watching

The festivities are winding down with the Nohke FW16 show

And the week is over: Here's a camera shy Susie Lau (@susiebubble) leaving DDP

This Seoul Fashion Week visual diary was brought to you by Rolls-Royce Motor Cars.

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Street Style: Seoul Fashion Week — Part 1
Street Style: Seoul Fashion Week — Part 2
Street Style: Seoul Fashion Week — Part 3

Text: Andrea Sim

Photo: Vanessa Caitlin

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