6 must-visit multi-label stores in NYC

6 must-visit multi-label stores in NYC

Shop till you drop

Text: Stacey Chia

If you're currently in New York for fashion week, eschew what’s mainstream for stores with a more unique point of view. Here are six multi-label boutiques to put on your shopping itinerary

1. Assembly New York
170 Ludlow Street
The cult favourite in the Lower East Side is a fusion of art, music, design and clothes. It feels more like a gallery than a store, which all points to founder Greg Armas' background in fine art and curatorial studies. The 1,850 minimalist space gets plenty of sunlight and provides the perfect canvas for the more avant garde labels stocked there, including Jerusalem Sandals, Persephoni, Intentionally Blank, and Nancy Stella Soto. Its private label brand, also called Assembly New York, offers gender neutral stylish basics.
New York City, Multi label boutique 
2. La Garconne
465 Greenwich Street
This all-white Japanese-inspired store carries luxury basics from its in-house line, La Garconne Moderne, and splurge-worthy investment pieces from brands such as Isabel Marant, Ivan Grundahl and Porselli. A must-go for those who love that French way of feminine meets masculine dressing. 
3. Sincerely, Tommy
343 Tompkins Avenue
Veer off the tourist beaten path and you'll get to Sincerely, Tommy in the gentrifying Brooklyn neighbourhood of Bedford Stuyvesant. It's not an area with tons going on, but Sincerely, Tommy has still managed to draw in the fashion crowds looking for cool, emerging brands (Roshi Porkar, From Trinity and Nehera) that you won't really see anyone else in. For the non-shoppers, stop by for a cup of coffee from the store's cafe. 
4. Steven Alan
Multiple locations: Brooklyn, Tribeca, Upper West Side & Chelsea
This NYC fashion institution has devoted itself to being the purveyor of independent designers with a casual, but elegant aesthetic, including Rachel Comey, Ulla Johnson, Building Block, and its in-house brand Steven Alan, in unassuming spaces across New York City. 
5. Totokaelo  
54 Crosby Street
Meaning the "the sky's the limit" in Latin, Totokaelo is housed in a five-storey former artist's studio. Light floods through the space through a skylight and the top floors offer a view of the lower floors in this homely space. Wander through the different rooms each decorated with potted plants, vintage rugs and pottery to find a curated selection from brands such as Dries Van Noten, Issey Miyake, and current favourites, Vetements. 
6. Story
144 10th Avenue
Imagine visiting a store every four to eight weeks and each time you're there it has a completely different theme. Set in a 2,000 sq ft space, this revolutionary retail concept showcases products from emerging retailers within a specific theme, like shiny enamel troll doll pins, notebooks sporting Sweet Valley High book covers and Spice Girls pencil cases, as part of the current theme of Nostalgia, which will be a major throwback for anyone who remembers the '90s fondly.