Interview with Georgia May Jagger on her design collaboration with Mulberry
Apart from being captured traipsing around the Chelsea district of London for Mulberry's FW15 advertising campaign, Georgia May Jagger has also designed a collection for the brand. Common ground between the two aside (both speak of English roots), it's really not hard to see why the heritage brand feels so comfortable assimilating their image with Jagger's. With her distinctive sultry pout, gap-tooth and alluring gaze, this is one rock 'n' roll royalty who we all wish we could be — or at least be friends with.
But for someone blessed with all the envy-inducing traits listed above and who is daughter to rock 'n' roll legend Mick Jagger of The Rolling Stones, it's inspiring how the youngest girl of the Jagger clan worked her way to where she is today — starting from the age of 15.
In an interview with Buro 24/7 Singapore, Jagger discusses her affinity with rock 'n' roll, the influences behind her Mulberry collection, and gives us a glimpse into the Jagger life.
My dad has given me a love for music that I'll never lose and of course, a little of the rock 'n' roll attitude and style.
The FW15 campaign wasn't your first for Mulberry. How do you identify with the brand?
It is such an iconic British brand and I myself am a huge handbag collector. I do work for many other labels but I especially love working for Mulberry — there is something comforting and familiar about being the face of a brand that shares the same British roots as I do. And on top of that, Chelsea is such an iconic place and I love the architecture there. As Mulberry is the quintessential British brand, it was the perfect setting to me.
Share with us some of the fun you had on the shoot.
I enjoyed attempting to hide from the photographers around Chelsea.
You've been termed by the brand as the poster girl for London's rock 'n' roll lifestyle. What's your take on that?
Well, my whole collection for them was inspired by my love for biker chic and exactly that vibe. I don't know if I'd say I am the poster girl for it, but it's definitely in my genes! My dad has given me a love for music that I'll never lose and of course, a little of the rock 'n' roll attitude and style.
Take us through your design collaboration with Mulberry.
It's biker-themed, and it consists of large scarves, small silk squares and pouch bags. But my favourite piece is the London Cool biker jacket. My own enormous collection of vintage jackets inspired it and it's reflected in the designs. The ones we've created sit on the hip and have well-proportioned sleeves so that you can wear them in winter with jumpers underneath. There's also a choice of three different coloured linings to mix it up, and we've used the same hues in the scarves so you can match them with the jacket. The bags are ideal for festivals as they fit a lot despite the small size. They also have a very secure closure, and that's important to me.
If you had to describe it in one word?
Cool, definitely cool. It's an honour for me to work with Mulberry on this project. The people with the brand are experts on leather. And like these jackets we've designed, their bags are investment pieces you'll want to keep for the rest of your life.
The woman that connects with your designs — how do you envision her to be like?
I think the collection will hopefully appeal to a wide range of customers, and that is why I wanted to include the scarves and bandanas too. I really tried to imagine what other people would want, and I can't wait to see people wearing and carrying items from the line. I'll definitely be on the lookout for that.
How important would you say a little badass attitude is?
It's all about that attitude! My Mulberry Georgia May Jagger biker jacket makes me feel confident and badass for sure.
I really tried to imagine what other people would want, and I can't wait to see people wearing and carrying items from the line.
Let's touch on family. What is your favourite childhood memory?
I have so many wonderful memories, but it'll have to be the times I've spent in Richmond Park in London. I actually still love spending time there.
What is the one thing that your parents shared with you that you still live by today?
To not take things too seriously and have fun with whatever you are doing!
How about your childhood ambitions?
I've always been a driven person. I started modelling at 15 and it was all to get some extra pocket money. I had to manage my school work alongside it. Good work ethic is also what I've been brought up with.
We imagine that the fun must be multiplied growing up in a large family.
Growing up, my sister would always pinch clothing from our mum, and in turn I'll take them from her! I'm so lucky with my family and they are all incredibly important to me.
Why did you make the move to New York?
I love the fast-paced life in New York. There are so many amazing things to do and see.
And, how different is it from London?
London is my hometown. It's so relaxing and familiar. I love its history, and also the attitude that emerged in the '60s. They also have the best markets such as Rellik and Alfie's Market.
The Georgia May Jagger collection for Mulberry launched in boutiques today, and is also available online here. For a peek at Jagger in her biker jacket, watch the short clip below.