How to survive Seoul Fashion Week in style, according to Nicole Wong
Cool as fire
Fashion week/month is famously a slog, yet some street style stars manage to see multiple shows in a day — often with several outfit changes — looking consistently immaculate. Just how, exactly, do they do it? Ahead of Seoul Fashion Week, we asked product stylist, globetrotter (and SFW regular) Nicole Wong to share her secrets.
What tips do you have for first-time fashion week attendees?
Be organised and surround yourself with a support system. A power bank and KakaoTalk are your best friends at fashion week.
How do you manage your packed schedule at Seoul Fashion Week?
I used to attend as many shows as possible, but now I'm very selective and only attend those that I really love. Excel is a scheduling lifesaver, and I always make sure to schedule buffer time between shows, because things don't always go according to plan.
Describe Seoul Fashion Week in three words.
Colour, hype and crowds.
What do you think of Korean fashion, and where do you think it's headed?
I love the mix of high-end and street. Designers like 99%is- & Hyein Seo dare to try interesting cuts and constantly push the boundaries. K-fashion isn't just about popstars and models.
Do you dress differently when you're in Seoul?
I am the most 'me' in Seoul.
What advice would you give to those who want to get the Seoul look?
Be yourself. Never change who you are because of trends, just incorporate one or two trendy pieces into your current wardrobe. Photographers know when you're trying too hard and dressing up just to get their attention; do that, and you'll get dragged by the 관종 (gwanjong, or trolls) for sure!
Do you enjoy packing for fashion week? Is every outfit carefully planned far in advance?
If my schedule allows, I get it done two or three days before traveling, but that almost never happens; I usually rush it the night before! I do, however, create a moodboard of looks in advance.
How do you put your outfits together?
It really depends on my mood, I like mixing classic pieces with fun things like neon colours that add a refreshing element to my usual monochrome look.
How do you make all-black looks less boring?
An all-black outfit can never go wrong. Play with layers to make it pop.
How do you layer outfits in hot weather?
You can play with different textures like mesh, pleats and leather. There are so many options that don't involve wearing a jacket. Experimenting with shapes is also a great way to jazz things up.
How do you make super-bright colours work on a daily basis?
I like to make a single bright item the statement piece and keep everything else in the outfit plain and simple. A fully black or white canvas is usually safest, else you look a colouring book.
What skincare and makeup essentials must you take everywhere with you?
For Seoul's cold climate, Hera's Rosy Satin cream and face mist are key. I always pack a multipurpose palette, a tinted moisturiser for lazy days, and long-lasting eyeliner.