Inside the new Fendi store: Watch what happens when you throw two fashion addicts together
We all know the old adage, "When in Rome, do as the Romans do." That is, abide by the customs practiced by the place you visit. For the historic Italian capital, this includes drinking great wine, attending magnificent shows, and when it comes to the fashion cognoscenti, wearing local label Fendi. But what if you're not in Rome and still want to do as the Romans do? Well, visit the newly renovated Fendi boutique in Ngee Ann City, of course.
A grandiose and refined space that takes inspiration from the luxury maison's Italian roots, the refreshed Fendi concept store — that also boasts a private VIP room — is an elegant touch of Rome in the Lion City. But just because it epitomises la dolce vita doesn't mean the house isn't fun. In fact, when it comes to Fendi, not only is fashion fun, it is fantastically transformational.
Watch the video above to see editor-in-chief Norman Tan take singer and actress Tabitha Nauser on a shopping adventure through the Fendi universe — styling each other in fabulous outfits, personalising bags with the Fendi Strap You, and accessorising with the maison's famous fur.
Get ready for a fun, fabulous, Fendi experience. Because, in our opinion: When in Fendi, do as the Romans do, and run a fashionable riot. Enjoy.
NORMAN TAN, Editor-in-Chief of Buro 24/7 Singapore
FENDI is a fabulous fourrurier, and so much more. With creative directors Karl Lagerfeld and Silvia Fendi at the helm, the iconic luxury Italian brand bubbles over with innovation; consistently delivering looks that speak to the modern urbanite.
Case in point? I absolutely LOVE the fall/winter 2017 menswear collection with it's bold colour-blocked logomania plastered across knit headbands, statement pullovers, and undeniably this season's must-have accessory, fur-covered pool slides. Heck yes!
FANTASTIC, fun and fabulous. And that's just the newly refreshed Fendi store in Ngee Ann City. Did you know that it even sports a private VIP room? The very first of its kind in Singapore. As always, the power of Fendi lies in its ability to offer covetable pieces that beg for personal style experimentation; gorgeous accessories that just need to be worn; and a design vision that is anchored in craft and creativity.
TABITHA NAUSER, Singer and actress
What do you think about the new Fendi store in Takashimaya?
It's so spacious! So much thought was put into the interior design of the store and there's so much room to play with the luxurious Fendi outfits. In a way, it also feels like you're walking into your friend's wardrobe, picking out different pieces to try on.
Fendi is synonymous with beautifully crafted fur. How do you personally wear fur?
If I could live in fur 24/7, I would. It brings any outfit to the next level and I believe anyone can look amazing in fur, regardless of your body shape or height.
What was your favourite outfit from your shopping day with Norman?
My absolute favourite was the last look I wore when leaving the Fendi store: A gorgeous white fur stole paired with a green geometric dress. It just screams, "I-look-so-much-better-than-your-girlfriend!" Fabulous, honey!
The video was shot on location at the newly renovated Fendi boutique at Takashimaya Shopping Centre, Ngee Ann City 01-30/32, Singapore.
Creative direction: Vanessa Caitlin and Norman Tan
Director: Martin Yeoh
Production: MLC Productions
Director of photography: Alvin Choon
Sound: Nick Talbot
Video editor: Siti Khairunnisa
Styling assistant: Andrea Sim
Hair & makeup artist: Rick Yang / FAC3INC
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