F is for Fendi: This artist used 550 litres of paint for Italy's largest calligraffiti work yet
On the rooftop of the Palazzo della Civiltà Italiana in Rome sits Italy's largest calligraffiti artwork. A poem, scrawled in acid yellow script heralding hope for fashion and art's future; a reminder to our progeny to always have fun, be passionate, seek freedom and embrace creativity — values the house of Fendi holds in high esteem, and the core of its digital platform monikered 'F is For...'.
Its composer and creator, Pokras Lampas, a calligrapher and graffiti artist. Over two days, Lampas painted his ode to Fendi on the rooftop of the house's headquarters using 550 litres of paint — birthing the marvel that spans 1270 square meters. In an exclusive (and unorthodox) interview with the artist — who's also responsible for the world's largest calligraffiti artwork — we find out what it means to him to be different, with Lampas responding in (what else) calligraphy.
Watch him in action for F is for... Fendi:
How do you envision a street art version of F is For... Fendi?
What does it mean to be an individualist?
What does it mean to be a millennial?
What 'F' word would you send to the aliens on behalf of the planet Earth?
In Russian, tell us the best word that 'F' can stand for.