Delpozo Diary: Creative director Josep Font on the atelier and designing a collection
ON BUILDING HIS TEAM
"All of our ready-to-wear production is based in Spain and it was actually very hard to find the level of skills in order to get the results we wanted. There are fewer and fewer people who have the know-how of patterns and construction I need for my designs. It was a lot of work to source partners who could manage the collections. We have small ateliers all over Spain working on our productions. However, I have a feeling it will experience a comeback.
My priority is creativity and rigour to the smallest details, without forgetting wishes and needs of real women, because that's the purpose of clothing in the modern world: To express who you are. And the ideal Delpozo woman doesn't belong to a specific age, nationality or profession; what she does have is a defined attitude towards fashion and life."
ON THE INS AND OUTS OF THE ATELIER
"Haute couture is part of the DNA of the house so we follow a similar methodology to create our garments. We spend months researching and modeling by hand, which is a complicated way of working but it's also what makes us different.
We work in a very spacious room filled with natural light. In the middle of it, a huge table where we do all kinds of things: Draw, embroider, select materials... It's where I have my meetings with my team. I always put up a mood board to keep me inspired throughout the season. Every season, my inspiration is different — I start considering two concepts, sometimes antagonistic and I try to find common links between them. I'm usually drawn to any type or form of art and nature."
ON HIS CREATIVE PROCESS
"I can't say which is the hardest part of the whole process of creating a collection, but I do feel it doesn't get any easier. I think it becomes harder and harder! I'm a perfectionist, so if it wasn't for limitations posed by the fashion calendar, I would work on it forever.
I also usually spend a lot of time looking for fabrics; I love to research for different types and developing them in innovative ways. The same happens with colours — I enjoy finding perfect hues and surprising combinations. I need to challenge myself constantly."
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