Buro exclusive: Day 1 of the Fashion Futures programme with Priscilla Shunmugam
We follow local designer Priscilla Shunmugam on her five-day journey in the Big Apple for the inaugural Singapore Fashion Week x CFDA talent support programme
When it was announced that Singapore Fashion Week 2015 would launch the inaugural talent support programme — Fashion Futures, we knew that this was the push the local fashion industry and designers were waiting for. Organised by Mercury Marketing & Communications and supported by Spring Singapore, the programme was designed to provide a platform for our local designers to showcase their talent and collections, and propel them to renowned international retailers.
As one of the selected participants, Priscilla Shunmugam of Ong Shunmugam was handpicked by a panel of industry leaders such as local media, retail owners and buyers — along with Sabrina Goh of Elohim and Chelsea Scott-Blackhall of Dzojchen — to head to New York as part of the induction programme.
Buro 24/7 brings you the first of a five part series of her Fashion Futures visual diary as she heads for meetings and feedback sessions with buyers and media titles, showroom representations and designer studio visits — with her Cruise 2016 collection in tow.