APM Monaco’s Feroce collection: Camila Coelho, beauty blogger and campaign model, talks statement jewellery vs stackables, accessorising, and stones’ magical qualities
Piece by piece
This Christmas, APM Monaco has tapped beauty and fashion influencer Camila Coelho to front its Feroce holiday collection. For the campaign, Brazilian-born, American-raised Coelho — who started her career as a makeup artist for Dior and counts 7.4 million followers on IG — models jewellery inspired by mandalas, space and the jungle, representing the three core themes of the holiday season. We rifled (gently) through her memories, forced her to pick a side in the one-statement-piece/arm party battles, and got some styling tips from the YouTube superstar.
What was your first piece of jewellery?
My first piece of jewellery was a little pair of diamond earrings gifted to me by my grandmother, who I was extremely close to. I wore them every day until I lost one of them playing outside. I cried so much, but my grandmother told me that the love she had for me was way bigger and way more special than that lost earring, and that made me smile. I still have the other one!
Did you accessorise a lot as a kid?
Always! For as long as I can remember, I've loved lipstick and brushed my hair 15 times a day, but accessories are gold to me! I gravitate towards head pieces, for example tiaras in a variety of different colours, and scrunchies paired with my favorite earrings.
What's in your jewellery box?
I don't consider myself a jewellery collector, but when I find something I love, I'll wear it forever. In my jewellery box you'll find a lot of rings (I'm obsessed with them). Mixing and matching is a must for me.
What jewellery do you wear on a daily basis?
My tanzanite earrings. I not only love the colour of them, tanzanite also brings good energy and protection.
What's your favourite piece of jewellery right now?
I'm slightly biased as the face of the new APM Monaco collection, but I'm obsessed with the tiger rings.
Statement or stackable jewellery?
I love a statement piece — especially earrings.
Who inspires your style? How and why?
Literally everyone and anyone — it could be someone walking on the street, a close friend, or even a celebrity. But runway shows inspire me the most!
How has your style evolved over the years?
My style has evolved so much, especially after I started attending fashion shows. I used to be super girly, much more feminine than I am today. Over the years I have learned more about my body shape and what looks best on it. It's allowed me to play more with trends and things that I love.
Do you ever re-wear your jewellery, or are you always on the lookout for gorgeous new finds?
I love re-wearing pieces because they bring back wonderful memories.
The collection you're modelling is very mystical. Are you superstitious?
I used to be superstitious, but these days? Not so much.
Describe the strangest dream you've ever had.
Wow, it's hard to even think of one, because I'm a big dreamer; I have multiple dreams in a single night. I find that to be the case when I get anxious about something specific, I will dream about it the whole night.
What do you fantasise about when you daydream?
I've always wanted to have a tiger as a pet, I'd love to have a little tiger around the house!
APM Monaco's Feroce Collection is now available at APM Monaco boutiques islandwide.
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