Dads, brides and bankers: How Vetements showed a collection of people at couture spring 2017
Paris couture fashion week
Vetements? Couture? Before you raise a furore about how ripped Champion hoodies and cut-and-sew jeans are hardly the pinnacle of craft, let's get the fundamentals sorted: Vetements might be commanding a runway on Paris' haute schedule, but simply as a guest to the Chambre Syndicale de la Haute Couture. If you will, a sobering pitstop in the whirlwind of glamour and grandeur. Given the label's slant that clothes are well, just clothes, the message of its fall/winter 2017 collection was simple: An all-inclusive, tongue-in-cheek statement opposing the decadence of high fashion. Derived from a laundry list of 'Stereotypes' and best consumed like a shot of Bloody Mary on Sunday morning; in full pedestrian glory and knocked back without a second thought.
To drive home the point, their line-up of 'real people' of all ages casually descended the escalator in this season's show location — the Centre Pompidou in Paris — and trotted with purpose through the audience of press and buyers. At once on the nose and unapologetically ordinary.
Here, 10 looks and personas from the Vetements FW17 collection that we're down for a wardrobe swap: