5 reasons why Prada's first cruise runway show is one to remember


What: Prada cruise 2018 runway show
Where: Osservatorio, Fondazione Prada at the Galleria Vittorio Emanuele II in Milan, Italy
When: 7 May 2017

1. The show took place right above Prada's first boutique 
Before Miuccia, there was Mario — the man behind the genesis of Prada, a house that's as much revered by fellow designers as it is a label for the people. Mrs Prada's grandfather erected the brand's first store purveying leather goods and accessories at the Galleria Vittorio Emanuele II in 1913. Their first ever cruise runway show was held at the Osservatorio Fondazione Prada, situated above the inaugural store and the storied pastry shop Pasticceria Marchesi part-owned by the Prada Group. 

5 reasons why Prada's first cruise runway show is one to remember (фото 1)

2. The set design drenched in cotton-candy pink juxtaposed organic and man-made perspectives
We all know that Mrs Prada is a thinker; her collections as cerebral as they are functional and beautiful. The same goes for the show sets, with cruise 2018's concept a jab at reality au naturel versus simulated perspectives. On one side of the room, the magnificence of architect Giuseppe Mengoni's structural wonder was in plain sight, but on the other, panels of mirrors reflected and intensified the set design. Coupled with distorted images of Galleria Vittorio Emanuele II and the cruise collection on screens, every corner of every inch was a wonder of a display.

5 reasons why Prada's first cruise runway show is one to remember (фото 2)

3. The season's tongue-in-cheek prints are by brand collaborator and illustrator, James Jean
No one does a print with as much staying power as Prada, and the man responsible for some of the label's most memorable graphics to date is James Jean. Recall the Taiwanese American artist who had Prada fanatics decked out in watercoloured fairies (think Aesop's Fables meets anime) back in 2008? Jean returns for the cruise 2018 collection with endearing rabbits and meandering lilies.

5 reasons why Prada's first cruise runway show is one to remember (фото 3)

4. Prada's cruise 2018 runway show is only titled 'cruise' for ease of labelling and understanding
"I never wanted to write 'cruise'... for me a show is a show... but they said it is better to understand so I said okay," the designer told Vogue Runway. A true maverick pandering to the collective simply for sake of coherence.

5. The occassion wound down with a special preview of TV70, an exhibition by artist Francesco Vezzoli and Italian broadcasting company, Rai
Treating their guests to an exclusive peek at the latest exhibition to take over Fondazione Prada, TV 70: Francesco Vezzoli guarda la Rai delves into the impact television had on the nation's political landscape during and after the '70s. An evening of culture and history to cap off a momentous Prada outing. 
Open from 9 May till 24 September.

Susie Bubble Prada cruise 2018 show More coverage on fashion collections


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Text: Andrea Sim

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