Pomelo's Fall 2020 Collection is all about Victorian romanticism and becoming your own woman
Of ribbons, lace, accented necklines and all things extravagant. Conjoining the grandiose and romantic aesthetic of the Victorian era with a modern day sensuality, Pomelo's Fall Collection 2020 is anything but ordinary. For a generation of girls who had to unlearn patriarchal standards of women, i.e. being told that they couldn't let their spaghetti straps show, this empowering campaign performs like a subtle nod to lipstick feminism.
Shot mostly remotely, the campaign embraces a myriad of appearances and eclectic personalities — all exploring their femininity within the confines of their domestic spaces. From Singapore's rising homegrown artist Shye, to Thailand's leading actress Davika Hoorne, and Bangkok-based transgender model Kiss, the models donning the vibrant 50-piece collection come each with a character of their own. This is the message that Southeast Asian's leading e-commerce fashion platform clearly hopes to impart to their diverse customer profiles.
The campaign shots feature contemporary pieces that are adorned with Victorian angel and pressed botanical prints — exclusively designed for the Fall collection. The focus is on unmistakeable elegance: with dreamy puffed sleeves, ruched necklines, and tailored suits in bold pops of color for the modern day individual. Despite the external shoot limitations, the campaign unveils an alternative way to embrace, adapt, and grow despite the current scene of uncertainty and social unrest.
Click through to see more above. Launching on 16 September 2020, the Fall 2020 Collection will be available on the Pomelo app, the Pomelo e-store and in-stores.