Milan Fashion Week SS16: Moschino

Milan Fashion Week SS16: Moschino

Power of pop

Text: Dora Aljoofri-Shrestha

Jeremy Scott applied his hyper-coloured paintbrush to the construction site, in an Instagram- and Snapchat-worthy collection

The set: It was no surprise that the SS16 show set would be a construction site runway. The yellow safety helmet sent to us along with our invitation clued us in. From road and warning signs to caution tapes, the set-up also included two automatic car washes that started up halfway through the show, releasing bubbles as the brushes began to rotate.   

The clothes: Think of everything you would see at a construction site: Jeremy Scott sent it down the runway. Neon colours with safety reflectors ensembles, caution tape dresses and a traffic cone bag (or hat) in signature Moschino silhouettes were just some of the fun low-high ensembles.

Something you might have missed: Slogans such as 'Dangerous couture ahead', 'Clothed for repairs' and 'Shop' were emblazoned on the front and back of selected looks.

Spotted: A dancing feather duster that reminded us of Big Bird, the Powerpuff Girls in the form of cutesy shoulder bags and on prints, and a lighted car wash sign board slung over a model's shoulder. Subtletly is not his strong suit, but Jeremy Scott's obsession with pop culture remains delightfully entertaining.

I spy: Anna Cleveland, daughter of Pat Cleveland — a catwalk enigma and muse to Salvador Dali — was seen dancing and twirling down the runway. 

To view the full collection, click on the gallery below.

For all our Milan Fashion Week SS16 coverage, click here
Want to purchase the Moschino capsule collection? Details here.