Milan Fashion Week SS16: Emilio Pucci

Milan Fashion Week SS16: Emilio Pucci

Text: Norman Tan

Creative director Massimo Giorgetti plunges into the deep with an ocean-inspired collection for his first Emilio Pucci runway show

Initial reaction: This is Massimo Giorgetti's first runway collection for the house of Emilio Pucci (to use his own words, his "pilot episode" was the Resort 2016 offering) and the show opens with sequins instead of the brand's iconic vibrant prints? Bold move. Giorgetti is clearly set on crafting his own vision.

The inspiration:  A seaside escapade as evidenced by coral and seashell motifs patchworked onto black mesh trousers and shifts; fish and sea urchins printed onto diaphanous trench coats and asymmetric shifts; and clams appliquéd onto a chiffon top and full-sleeve ivory dress.  

I spy: Oversized shades with a decidedly '70s aesthetic and eccentric necklace-cum-breastplates crafted from abstract coral motifs worn over pleated pullovers.

Try this now: Layering slips or deep-V shifts over tops or dresses for a playful take on jolie laide. For example, that coral red sequined shift layered over a longer off-white lace dress (look 11) or cream pleated slip with floral cut-outs worn over a sheer black top embroidered with seagulls (look 15).

Something you might have missed: The fringed rope sandals that swished and swirled like seaweed with every step. 

To view the full collection, click on the gallery below.

For all our Milan Fashion Week SS16 coverage, click here