London Men's Fashion Week SS16: House of Holland

London Men's Fashion Week SS16: House of Holland

Tongue in chic

Text: Adibah Isa

After almost 10 years in womenswear, House of Holland debuts a menswear collection that shakes up the locker room scene with urban staples and his signature tongue-in-cheek slogans

Round up the cool kids... What is it about (seemingly dirty) warehouses, containers and carparks that designers find oh-so-charming? Henry Holland chose a carpark to present his menswear debut for House of Holland – but if you had to choose a carpark to make your debut, the one at Selfridges' is fitting. Guests went up a rickety back end stairwell to enter an art gallery cum underground party of sorts with The Stone Roses blasting from the speakers.

Locker room talk... Your teenage self will kill for these clothes. It's the stuff of your high school material, sweethearts — models sported Vans, New Balance and Dr. Martens. Paired with socks in white, red and an amusing flash of neon, the above ankle length made us recall simpler times comparing kicks in the locker room. A locker room in the '80s, notably, influenced by subcultures of that time: Teds, casuals, buffalo kids, and ravers. 

Cocky confidence... was the order of the day from House of Holland's motifs. You need to be loud enough — and proud enough — to wear his gear, with words "Lad Legend Lover" emblazoned across jumpers, shirts and football jerseys. There's even a fanny pack that says "Your banter is BULLSHIT" — teenage angst stylised in black and white. Traditional tailoring and attention to detail haven't been compromised for cockiness though.

Festival fare... Food truck? Check. Summer cocktails? Check. Ketchup and malt vinegar? Check, and very British. Holland is clearly one who hasn't forgotten his roots. The presentation ticked off all the right boxes, with two models flanking the food truck dressed in a checkered jumper plastered with a sunny-side up on toast. Yum.

Shop the collection, and the wall... Collaborateur Martin Parr has lent his lens to the house's Spring 2015 collection, and has rekindled this association with the Spring 2016 men's campaign. Parr's series of photographs flanked the walls, where interested buyers are able to purchase the prints on the spot. House of Holland fans didn't have to wait long to shop the collection as well — they're available on 15 June at

To see all our coverage of London Collections: Men SS16, click here.