Gucci Aria: The latest Gucci collection is set to be unveiled and you can watch it live here
Your digital front row seat
Gucci has moved away from the traditional fashion calendar since 2020, with an intention to offer up season-less collections twice a year. The move began with last year's unveiling of Gucci Ouverture that was presented in a series of short films. Each short featured a host of guest stars including Harry Styles, Billie Eilish, and Jeremy O. Harris.
Gucci Ouverture is only starting to roll into boutiques today with small drops set to happen through to October of this year.
Next on the agenda is Gucci Aria. Not much is known about the collection, except that it will be revealed through just one short film at the moment. What's been making rounds in the rumour mill since a couple of days back, is that Gucci may be collaborating with Balenciaga for Gucci Aria. Both brands have declined to comment on the authenticity of the claim, but if that's set to be true, it may just be the biggest collaboration of 2021 to date.
With the year also marking an important 100th-year milestone for Gucci, we're assuming that creative director Alessandro Michele will be pulling out all the stops for Gucci Aria. And we're all waiting to see what he has cooked up.
Watch the unveiling of Gucci Aria live here as we bring you all the action straight from your very own digital front row seat.
What: Gucci Aria film
When: Thursday, 15 April 2021 at 9pm Singapore time