Digital Fashion Week: Run After Cruise 2016

Digital Fashion Week: Run After Cruise 2016

Pursuit of happiness

Text: Andrea Sim

Made by women with dreams for women who dream, local label Run After's debut resort collection is a stylish inspirational reminder to chase your goals

The set: Setting the stage for the saccharine collection that would emerge minutes after, dancer Sarah Liwen-Smith was the first to hit the runway with an impassioned routine that conveyed the essence of the label. The sweet treble of Sarah Jansen Tan then signaled the start of the show, and dove into a medley that accompanied the first outing from Run After. 

The collection: Sugar, spice and everything nice. Coquettish ruffles, abstract watercolour florals in carnation pink, and, a good sprinkling of paillettes made sure of that. The cuts were crowd pleasers, ricocheting between contemporary favourites: A-line dresses, culottes and shoestring tops. A modern girl's delight. 

Something you might have missed: The devil was in the details — the white shift top (look 27) and the closing ensembles (looks 29 and 30) introduced texture to the collection. What seemed like downy feathers from afar were actually pint-sized bows appliquéd with no expenses spared on sheer organza, and the pristine pieces bore a sense of purity. 

I spy: Grommets. Its clincher is the customisable quality the design detail offers. The wearer is able to adjust dresses and tops (looks 3 and 11) alike to inject a personal stylistic flair — wear them with the straps criss-crossed to switch it up. 

Worth the investment: The final look. Garden wedding, anyone? Weave a floral crown into your tresses and you've got a midsummer fantasy. Turn it into a bohemian affair, whimsical fairytale, or a sophisticated shindig, the possibilites are boundless; and that, is the power of dreams. 

Enjoy $50 off when you spend $300 on Run After at using promotional code 'BUROLOVESRUNAFTER' from now until 15 November 2015. 

Limited redemption codes available. Shop now to avoid disappointment.

To explore the collection in person, visit the Buro Pop-up store at 6 Scotts Road, Scotts Square #01-06 (open daily from 10am to 10pm) from now until 15 November 2015.