Watch: Burberry February 2017 show

Live from London

Text: Andrea Sim

Tune in at 3:30am Singapore time on 21 February

While Burberry hardly needs a prelude to its bi-annual seasonless collections by now, this one's for the unitiated: The last season — that's spring/summer 2017 — saw a host of brands shaking up the fashion calendar, annihilating the lag time between models on the catwalk and customers on the sidewalk, both wearing the same hot looks. As one of the brands spearheading the 'see now, buy now' movement, tune into Burberry's February 2017 collection at 3:30am, then race to the boutiques at Ion Orchard and Marina Bay Sands hours later to shop the runway. How's that for instant gratification?