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Christian Dior’s autumn-winter 2020-2021 women’s ready-to-wear collection is all about feminism

Christian Dior’s autumn-winter 2020-2021 women’s ready-to-wear collection is all about feminism

"I say I"

Text: Cheryl Lai-Lim

Editor: Janice Sim


There's something incredibly powerful about self-assertion. Which is what Dior grounded its vision upon for its autumn-winter 2020-2021 ready-to-wear collection, with creative director Maria Grazia Chiuri's recollection of her teenage past. As a young woman who used fashion to posit, rebel, and even as a form of communication to how she wanted to be perceived.

Shot by Paola Mattioli, the campaign shoot references 'L'Invenzione del Femminile: Ruoli', a seminal 1974 artwork by Italian feminist artist Marcella Campagnano. The prêt-à-porter collection itself is inspired by the works of other such pioneering artists as well as Chiuri's youth in Rome.

The campaign images embodies the devout spirit and philosophy of Chiuri's Dior women's collections. Checks, clean lines, denim, and the reinvented Bar silhouette — all key codes seen on the runway — are captured. Echoing the runway show's theme of feminism is the 'I say I' manifesto emblazoned on t-shirts. Accessories to note in the shoot are velvet versions of the Dior Book Tote, the Lady D-Lite bags, the new Dior Bobby, as well as emblematic scarves. Whilst the bustle and flurry of runway season might seem like a long time ago, this series of stills in the campaign serves to remind us that the power of the feminine will always live on.

Below, some of the key looks from Dior's Autumn-Winter 2020-2021 women's ready-to-wear collection campaign shots.

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