Why Grana’s first activewear line is everything you’ll ever want
Move it, move it
Whether you're a tennis player, competitive dog walker or dedicated yogi, you'll agree that finding an outfit that ticks all the right boxes are few and far between. More often than not, stylish and high-quality pieces come with a hefty price tag, whilst inexpensive pieces go by a "once washed, original shape lost" theory.
Fast-growing direct-to-consumer ecommerce brand Grana is set to change that mindset with Grana Move, a durable activewear collection comprising eight styles for women and five for women. From racerbank tank tops to crossback sports bras in a fairly neutral palette, the pieces are pleasing to the eye and also, oh-so-luxurious in quality. With a business model similar to Everlane's, this Hong Kong-based online retailer is recognised for its transparent pricing and sourcing some of the world's finest fabrics with a minimal markup.
The latest in Grana's ever-growing material portfolio is a high-tech fabric from Taiwan that has just the right amount of stretch tailored to your every move. Its self-lining fabric is airy soft and breathable, whilst its moisture-wicking properties ensure your sweat patches don't become the talk of the town. The women's collection features flattering panelling on its t-shirts, leggings and shorts, with hidden pockets for your keys, cash and emergency candy. Men, on the other hand, have the option of comfortable, understated tank tops and shorts.
"We curated a collection of activewear pieces that can be styled with existing basics in any wardrobe. Grana Move is designed for everyday living where comfort is key. The macro trend in fashion is all about blending sportswear, apparel, outerwear, night to day styling — while crossing boundaries and territories," says Luke Grana, CEO and founder of Grana.
It's hard to pick favourites in this collection — they're all equally versatile and worthy of the current athleisure trend — but the sell-out in our opinion? Those leggings. Available in both full and three-quarter lengths, it features ergonomic panelling to lend extra support and give your booty a firm lift. You'd think something of that quality would cost a whole lot more than $64, too (and FYI, that's the most expensive item in the line). That's your "exercise clothes cost a bomb" excuse down the drain — we'll see you at the gym.
Shop Grana Move here