Be mindful of fabric composition when you shop the high street. We recommend natural fabrics over polyblend. The result, as in this sheer sweater and matching bralette on Gigi Hadid from Cos, looks more expensive.
This Zara bodysuit has been a favourite of Rosie Huntington-Whiteley, which is great as a layering piece that can go under loads of different looks.
Keeping things simple can make your outfits look more expensive, much in the way Margot Robbie made this Mango coat look like Max Mara by restraining her entire outfit to just two colours.
Faux fur is getting good enough that it’s hard to tell from the real deal. Make like Selena Gomez in this printed coat from Mango.
Resist the urge to go for all black neutrals, because white outfits can actually look very elevated for not too much money, as in this unassuming H&M ensemble on Emma Roberts.
Kate Middleton paired this Warehouse jumper with Chanel, and it works. Look for subtle details to give your high street pieces something special, like the scalloped neckline here.
The ever-trendy Bella Hadid took the plastic-fantastic fad for a spin with these affordable Zara sandals. High street’s great for testing out seasonal trends without shelling out investment prices.
The high street’s a great place for experiments in style. Case in point: these funky two-toned heels from Zara Emily Ratajkowski wore.
Brands such as H&M – which made this suit Alexa Chung wore – at times have separate ‘studio’ lines that have better-designed pieces for the smart and fashionable shopper.
Consider the high street a place to stock up on inexpensive costume jewellery. To give things like earrings a unique look, try wearing them mismatched or on just one side, a la Gigi Hadid in Mango.
If you’ve been itching for a more grown-up look but are not quite yet able to afford Chanel, the good news is tweed is fairly democratic. Prime example: Queen Letizia of Spain in this dress from Zara.
Sometimes a bright separate, like this Forever 21 tank that Lupito Nyong’O wore, is all you need.
If you’ve got a clear idea of the effect you want to achieve with your outfit, styling can often take you much further for much less money. This cute look by Emma Roberts, for instance, is finished with overalls from ASOS.
There isn’t often a need to splash out on summer dresses in simple cotton. High street is chock full of these almost year round, just make sure to keep the silhouettes simple. Kate Bosworth wears Mango’s.
When buying tailored jackets from the high street, it’s a good idea to go a size up and wear them oversized the way Kaia Gerber wore this blazer from Mango.
High street brands are great for taking basics and giving them trendy twists, so don’t write off pieces that might look plain on the hanger. This cropped cardigan from Urban Outfitters on Hailey Bieber is a good example.
Pants are, for the most part, fairly anonymous. This pair that Kendall Jenner wore, with its full cut and chic belted detail, look a great deal fancier than their H&M provenance.
Priyanka Chopra’s outfit – houndstooth top and skirt both from H&M – proves that a good matched set can punch above its weight.
This very modern power dresser outfit by Gigi Hadid is underscored by the almost sheer wool and silk-blend sweater from Cos, which is great for premium basics in great fabrications.
An optical illusion can help disguise a high street piece and make it look designer. Take Bella Hadid, whose Mango bag looks innocuous amongst the full Off-White she’s otherwise wearing.