If fashion campaigns were movies, what would they be?
In many instances, fashion and film have gone hand in hand. Just think of Tom Ford's directorial debut with the ridiculously good looking A Single Man, or the echelons of fashion satire, Zoolander 2.
As this season's crop of advertising campaigns take a cinematic turn, we can't help but recall the scenes from notable movies they conjure. Be it by chance, fate or sheer inspirational circumstance, take a look at Gucci, Fendi and Louis Vuitton's spring/summer 2016 campaigns to name a few — and, tell us we're not the only ones here.
1. LOUIS VUITTON
Movie: Fight Club, 1999
Beyond the identity crisis and insomnia-suffused darkness of the cult classic, we've always held Brad Pitt's Tyler Durden in high fashion regard. His bold beat up leathers and bad-taste Miami tourist shirts definitely sparked major wardrobe envy in us. Here, recalled by Jaden Smith in an equally badass leather jacket, hand wraps and fists beckoning for a fair fight, the only rule when it comes to brawling in Louis Vuitton SS16 is, "you do not talk about Fight Club".
2. MARC JACOBS
Movie: Studio 54, 1998
Capturing the rolling decades of sex, drugs and freedom of expression, Studio 54 — the club itself which inspired its namesake film — is ever the beacon of debaucherous New York life in the late swinging '70s. An enclave where anything goes, the night spot is reflected in the film to include a running LGBT thread (portrayed by the reckless Shane). For SS16, Marc Jacobs is right on the pulse with the devil-may-care spirit right down to the emotions — and of course, the exposed skin, luster and fur. Wicked.
Movie: Twilight, 2008
When it comes to the romance fantasy The Twilight Saga, there's always going to be two camps: Die-hard fans, and die-hard haters. Even while belonging to the latter, take a moment to appreciate the bold Italian finery perched on a tree as Bella Swan did, courtesy of Marni. What's more, the movie's vampiric sparkle is offered up by way of sequin embellished lip motifs on the brand's spring creations. Don't see it? Well, haters gonna hate.
4. ALEXANDER WANG
Movie: Girl Interrupted, 1999
The depths of the mind have always made for a riveting subject, and Girl Interrupted's portrayal of a trouble-tinged teenhood will stay with us forever. Not just frivolous girl issues, it's spawned some pretty powerful scenes — including, Daisy and Lisa's kitchen countertop Valium exchange that's wildly evoked in Alexander Wang's rebellious SS16 campaign.
5. DOLCE & GABBANA
Movie: Lady and the Tramp, 1955
Here we have a classic comparison of youth pre and post-Millenium. Before Wi-Fi, Snapchat and Instagram birthed the ubiquitous public selfie, a checked table cloth set with spaghetti meatballs marinara were meant to be inhaled over a loving gaze — not recorded, filtered and added to your Story on Snapchat before saving for upload on Instagram. What was not captured here? The pre-meal flatlay frenzy.
Movie: Alice in Wonderland, 2010
A tumble down the rabbit hole this season sees model Vanessa Moody in Fendi wonderland. Like Tim Burton's meandering landscape of florals, who's to say Alice and Moody aren't long-lost sisters last decked in co-ordinating black and blue frocks before their curiosity got the better of them?
7. GIVENCHY BY RICCARDO TISCI
Movie: Reservoir Dogs, 1992
Of course, it would be Givenchy that scored the griping, badass thriller Reservoir Dogs. After all, Riccardo Tisci is as revered in the fashion world as Quentin Tarantino is in film. Instead of the old-school white shirt and black tie formalities, the ever-daring Tisci brings the squad a new uniform: Monochrome crewnecks for a contemporary feel, and double-breasted jackets for that extra sprezz.
Movie: Thelma and Louise, 1991
Minus the savage details in the '90s picture, an exhilarating road trip strikes the core essence of Chanel spring/summer 2016 — the topic of travel. Pictured here with their quilted vanity cases, classic flap carry-ons and luxurious wheelies, think of models Lineisy Montero and Mica Arganaraz as the innocent editions of Thelma and Louise, uncannily propped on their car ripe for a careening through the desert.
Movie: Empire Records, 1995
Where have we seen Alessandro Michele's awkward, eclectic bunch that takes to the rooftops before this? Empire Records: That endearing depiction of a motley cruë fighting for what matters in life. In their case? A record store. And in Gucci's, a refreshing change in the fashion landscape by way of subculture.
Movie: Gulliver's Travels, 2010
Moncler and fantasy speaks of a definitive affinity due to its intrepid leader. This season, together with acclaimed photographer Annie Leibovitz, they've unveiled a witty interpretation on the literary classic's trials of travel. What really commands our attention, is the impossibly sleek puffer gilet and trousers only achievable by the brand's experts. Now, what say Moncler has a go at clothing Jack Black?