Singles’ Day 2020: A guide to the best 11.11 fashion deals, and all the trendy finds we’re adding to cart

Singles’ Day 2020: A guide to the best 11.11 fashion deals, and all the trendy finds we’re adding to cart

All set

Text: Joan Kong

November 11 is fast approaching, and you know what that means it's time to gear up for Singles' Day sales. Kick-started by Alibaba back in 2009, the date has now become the biggest online shopping event of the year. Want proof? The Chinese online retailer recorded more than US $38.4 billion in sales last year-all in just 24 hours. Insane, but that has led to more and more retailers hopping on the bandwagon, be it fashion, beauty, or lifestyle e-stores.

If you're unsure of what to expect or where to start shopping, we've got your back. From the specific deals each online site has started offering, down to the best fashion finds you should add to cart, here's how you can start shopping to your heart's content.


When: October 28 to November 11
What: Take 22 per cent off the special edits and selected items marked 'seasonal pick'

What we're eyeing: Jacquemus's Le Chiquito Petit leather tote to finally join the It-bag cult; Frankie Shop's Eva T-shirt because we still can't get over the padded muscle tee trend14 / Quatorze's super-delicate earrings that took our breath away; a luxe silk-satin pyjama set from Olivia von Halle because #wfhlife; and a Mara Hoffman dress that's both sustainable and chic.

Shop Net-a-Porter's Singles' Day edit here.


When: October 22 to November 11
What: Take US $200 off US $1,000, and US $500 off US $2,000 on selected styles
Codes: SINGLES11 (for purchases above US $1,000) and SINGLES500 (for purchases above US $2,000)

What we're eyeing: The Off-White Arrow 2.0 sneakers that are exclusive to MyTheresa; the Moon leather shoulder bag from indie cult brand Staud; a reversible belt from Maison Margiela that's worth the splurge; a sequinned midi skirt from AMI Paris to get ready for our year-end celebrations (virtual or IRL); and a pair of glitter heels from Jimmy Choo to amp up the glam.

Shop MyTheresa's Singles' Day edit here.

The Outnet

When: November 2 to 11
What: Take 22 per cent off designer clothing

What we're eyeing: An impeccably tailored jacket from Burberry; a sleek jumpsuit from Roland Mouret that you can wear for years to come; Rag & Bone's high-rise straight-leg jeans that are in-trend right now; a cute tweed skirt from Balmain; and a Zimmermann bikini set to look forward to our next beach vacay.

Shop The Outnet's Singles' Day edit here.

Harvey Nichols

When: November 4 to 14
What: Take 11 per cent of everything or 22 per cent off orders over US $800

What we're eyeing: The Insta-famous corset top from Dion Lee; the cutest Givenchy Antigona Baby in a saccharine hue; stylish co-ords from J.W. Anderson that are fuss-free picks on lazy-days; and Lele Sadoughi's set of face masks that can be mixed and matched with our #OOTD.

Shop the Harvey Nichols Singles' Day edit here.


When: November 3 to 13
What: Take 30 per cent off selected items
Code: SN30

What we're eyeing: A pair of bold sunnies from Loewe to block out all the negativity; the Bottega Veneta padded Casette bag that we can't get enough of; Gucci's 1955 Horsebit bucket bag that's one of the biggest trends this AW20; a dainty choker from Missoma; and the 45mm leather sneakers from Alexander McQueen that are as comfortabe as they look.

Shop Luisaviaroma's Singles' Day edit.


When: November 2 to 12
What: Take 22 per cent off full-price item when you purchase above US $250. Brand exclusions apply
Code: SINGLE22

What we're eyeing: The cult-favourite top from Marine Serre; chic vegan leather Bermudas from Nanushkastrappy mules that we'll always have a soft spot for; Paco Rabanne's signature Pixel earrings; and a mini wallet-on-chain from Balenciaga's Hello Kitty line.

Shop the 24S Singles' Day edit here.


When: October 22 to November 11
What: Take 20 per cent off full price products. Brand exclusions apply
Code: Follow @Shopbop_Official on WeChat or 'ShopbopTW' on Facebook for the codes

What we're eyeing: Matching co-ords in the form of Off-White's cow-print denim jacket and mini skirt; a pair of hoop earrings from The Marc Jacobs for the logomania; Marni's striped shirt that can be dressed up or down according to our mood; and Cult Gaia's eye-catching gold-foil acrylic clutch.

Shop the Shopbop Singles' Day edit here.

This story was first published on Buro. Malaysia.