Singaporean brands that champion slow fashion: Ong Shunmugam, Playhood, and Tria the Label
The label 'Made in China' or, more broadly, 'Made in Asia' has not traditionally borne positive connotations when it comes to fashion, and is still saddled — somewhat unfairly — with a reputation for being derivative, downmarket, and disposable. Of late, however, three Singaporean fashion labels — Ong Shunmugam, Playhood, and Tria the Label — are shaking up the Singaporean fashion scene with their alternative methods of creating and selling clothing. Below, our breakdown of how they're refusing to play by the fast fashion rulebook and why we love them all the more for it — click on the gallery captions to shop.
The success of Priscilla Shunmugam's dressy womenswear brand — which happily combines both custom and ready-to-wear models — culminated in the introduction of its new daywear diffusion line, OM, earlier this year.
Sarah Lai's customised denim pieces — entirely handpainted by the designer herself — are the very definition of slow fashion. For those unable to wait for Playhood's hero pieces, the label also offers a small selection of tees, totes, and accessories bearing Lai's signature botanical motifs.
Tria the Label
Jointly run by banker Jassica Lee, marketing director PC Ng, and editorial consultant Sheralyn Tay, Tria the Label's functional, feminine frocks are mostly made to pre-order, or are available in limited quantities at the trio's regular trunkshows.
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