This swimwear edit will make you forget everything you think you know about bikini body rules

Who cares?

Text: Jolene Khor

Farfetch's latest additions in its swim section remind us to stow our judgement — of ourselves and everyone else

Aren't you tired of being told what you can and cannot do with your body? Aren't you annoyed by all those magazines (and certain fashion designers we lack the professional freedom to call out) that have the audacity to suggest what you what you should and should not wear, based on your body type? Aren't you over caring about the irrelevant opinions of others, no matter how in the know they appear to be?

Don't get us wrong; we're not by any accounts advocates of indifference. The world could use more empathy, not less; it is our apathy towards the environment, patriarchy and elitism among other issues that often land us in the hot water we find ourselves in. For our part, we at Buro are heavily invested in the burgeoning eco practices within the fashion industry. We're supporters of fair representation in the world of beauty. Many of us on the team also identity as advocates of charity, allies of the LGBTQ+ community, champions of women and their natural beauty

So find the cause close to your heart then fight to the death. Believe in it enough to write about it, speak up for it, march in its name. Of the rainbow of ideals in need of a fearless league, why not body positivity? As women (shout out to our fellow men who too have been wrongly subjected to shame) the bikini body chatter is ceaseless, seasonless. Critics circle self-esteem since youth, rarely retreating, for the fiercest of which forms in our head long before we learn to identify that voice known as doubt. Well, enough is enough. To it, we say f*ck it. Quit feeling sorry for your perfection, put on your favourite swimsuit (if you don't have one yet, pick from the cheerful selection courtesy of Farfetch's summer selection, featured above and below) and prance to the beach, with the sole purpose of celebrating you.

Sure, that's just step one, but hey, how else did you think revolutions start?

Shop swimwear on Farfetch here.


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