Runway colour trends: Bright pops to incite smiles all year round

Runway colour trends: Bright pops to incite smiles all year round

Right this way

Text: Emma Firth

It's day Who Is Really Counting Anymore. You're wearing the same grey(ish) T-shirt for the third — or is it forth? — time in a row. The idea of differencing between your weekday versus weekend wear is laughable; every day is National Day After Yesterday. Wardrobe manifestation = more reruns than there are Friends episodes on Comedy Central. But. Lest we forget the power of playing positive dress up, especially in the dark ages.

"We have a set of subconscious associations connected with each element of our environment, including colour," Kate Nightingale, psychologist and founder of Style Psychology, tells us. "When you put some colour on, your brain automatically activates all of your subconscious associations with it and if your current emotional states is considerably different to these associations, your brain will slowly start to adjust your mood."

In layman's terms, the symbolic meaning a particular colour has could potentially improve your wellbeing when wearing said hue. Like bringing your awareness to a quality or virtue that you want to cultivate more in a (virtual) yoga class — it's essentially the same thing. It's about dressing with intention; do you want to feel more alert or joyful? And so on. For those who want to get more personal with their palette, we've decoded the colour theories making waves this season.


Yellow dressing

COLOUR THEORY: Happy, whimsical, child-like, sun, warmth, brightness
DESIGNER DNA: Lanvin, Molly Goddard, Lemaire, Fendi
BEST WORN: After your Tinder date cancelled on a (socially distanced) walk and wine. Dangerously common

Buro. Loves

Yellow sweater

Alpaca blend knit sweater, And Other Stories


Green dressing

COLOUR THEORY: Fresh, energy, calming, harmony, natural, money
DESIGNER DNA: Off-White, Burberry, Eudon Choi, Marques Almeida, Christopher Kane
BEST WORN: Pre-your first (and only) walk of the day or post IGTV yoga video to elongate your aura of zen

Buro. Loves

Green dress

Rosemary dress, Shrimps


Dopmine red

COLOUR THEORY: Love, sex, decisiveness, strength, confidence, dominance, anger, power
DESIGNER DNA: Balenciaga, Emporio Armani, Brandon Maxwell
BEST WORN: To Netflix and thrill

Buro. Loves

Cos dress

Slim fit cotton linen dress, Cos



COLOUR THEORY: Royal, creative, luxury, magic, wisdom
DESIGNER DNA: Dries Van Noten, Comme des Garçons, Sies Marjan, Halpern, Balmain, Giambattista Valli
BEST WORN: Lip-syncing to Prince's Purple Rain on TikTok, surely?

Buro. Loves

Purple trousers

Grape-print velvet trousers, Helmstedt


Pink dopamine


COLOUR THEORY: Feminine, soft, approachable, friendly, happy, vibrant, sociable
DESIGNER DNA: Sies Marjan, Carolina Herrera, Alexander McQueen, Jacquemus, Hellessy
BEST WORN: On Wednesdays

Buro. Loves

House of Sunny

Blazer, House of Sunny


Blue dressing


COLOUR THEORY: Open, vast, free, relaxing, dependable, trustworthy
DESIGNER DNA: Max Mara, Stella McCartney, Valentino
BEST WORN: For Monday's Zoom meeting

Buro. Loves:

Pyjama set

Two-piece pyjama set, Oliva Von Halle

This story was first published on Buro. London.