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Onitsuka Tiger presents a new take on time-honoured classics with their latest AW20 collection

Onitsuka Tiger presents a new take on time-honoured classics with their latest AW20 collection

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Text: Emily Heng


It stands to reason that the most storied, exalted of labels habitually turn to their archives for inspiration. Such is the case for Onitsuka Tiger, Japan's oldest shoe brand with a rich history that can be traced back to 1949. Founded by former military officer, Kihachiro Onitsuka in post World War II Japan, he aspired to encourage and motivate the nation's youth through sport. The brand has since developed thousands of fits regarded both stylish and functional. The AW20 collection is no exception — a showcase of classic Onitsuka Tiger silhouettes with bold, playful elements suited for the modern tastemaker.

Standouts from the line-up include the DENTIGRE BOOT, recently donned by Willow Smith, the brand's global ambassador; a collaborative sneaker, D-TRAINER BORO, crafted in conjunction with American artist,Brian Kenny; as well as the futuristic, metallic manifestation of a tennis shoe aptly named the P-TRAINER PRZM. Available in a multitude of colourways, each shoe is made from a fusion of visually arresting materials, granting an overall effect that is versatile yet eye-catching. Or, as a representative from Onitsuka Tiger puts it, "a medley of fashion, heritage and technology that provides the wearer with maximum performance in this stunning style." Well-said.

Get your hands on all Onitsuka Tiger apparels, accessories and shoes at Takashimaya S.C., Suntec City, and Jewel now. For those who prefer to stay at home, give e-store onitsukatiger.com a go instead.

For more on the brand, follow them on Instagram and Facebook.

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