5 hot new fashion fitness brands to sweat in style

5 hot new fashion fitness brands to sweat in style

Fit, fab, function

Text: Raia Gomez

Whether you’re a fitness fanatic or a workout newbie, these up-and-coming fashion fitness labels are sure to get you pumped and ready to work out

Launched in 2015, LNDR is the brainchild of three fashion industry veterans whose joint vision is to bridge the gap between every-wear and activewear. Combining technical design with textile technology, every LNDR collection includes high-performance activewear and premium casual everyday wear that promote the founders' philosophy of living a balanced lifestyle that is healthy, fun and active.
What the brand's known for: Performance fabrics that include heat-balancing yarns used in Formula 1 racing overalls, circular compression knits for a streamlined fit and anti-bacterial, breathable materials.

What we love: The brand's clean aesthetic and retro-inspired collection. This season, LNDR has launched its Gym-to-Swim line that includes clothing that can take you from a street run to a swim in the sea. In other words? It's made for achieving that triathlon goal.

Fitspiration: Model Gigi Hadid has been spotted on multiple occasions wearing LNDR, earning her angel wings in the brand's squad sports bra.

2. Michi
Just a few years since its launch, Michi has become distinct for its fashion forward technical sportswear. Founder Michelle Watson combines her athletic background with her fashion design experience to create collections that offer both form and function. Inspired by superheroes, boudoir lingerie and iconic fashion designers, it's no wonder Michi has gained a strong following of wonder women.

What the brand's known for: Recognised for its fashion forward designs, Michi has been a pioneer in incorporating micromesh panels, inserts and cut-outs in its activewear collections. The brand's high fashion, technical athletic wear designed with luxurious mixed materials and artistically stylised lines are both suggestive yet subtle.

What we love: Mesh details, cut-out designs and sexy style lines create edgy workout wear that can be worn both day and night, in the gym and out on the dancefloor. The brand's latest collection takes inspiration from the artistry and athleticism of ballet, with pieces that are meant to fit, flatter and function.

Fitspiration: From Rosie Huntington-Whiteley to Olivia Culpo, Michi has become a fast favourite of actresses, models and beauty queens alike.

3. No Ka'Oi
Blurring the line between high fashion and high performance, No Ka'Oi is designed based on the principle of 'Action Couture', rooted in fashion, femininity and functionality. Italian-designed and Hawaiian-inspired, No Ka'Oi translates to "the best" in Hawaiian, which is precisely what the brand aspires to be. Fusing Italian design sensibilities with tropical vibrancy, No Ka'Oi is created for women to seamlessly and confidently manoeuvre through the various aspects of their lifestyles.
What the brand's known for: High fashion design details incorporated into cutting edge activewear. Though originally created for yoga, the brand represents an active way of life and uncompromising style that can easily take you from a morning workout session to afternoon happy hour drinks. The brand has also expanded to include eye-catching accessories.

What we love: Colour blocking, geometric prints, bright, bold hues, flirty silhouettes and uncommon embellishments guarantee that you'll be standing out and working it while you're working out.

Fitspiration: Fun, flirty and fearless, it's no wonder Rita Ora has been among those featured wearing No Ka'Oi.

4. P.E Nation
Created based on the concept of multi-tasking performance wear perfect for the fast-paced, urban lifestyle, P.E Nation represents the style and attitude of its founders, Pip Edwards and Claire Tregoning. Their combined history in fashion and design led the duo to create P.E Nation. Their collections translate fashion trends into luxe active and streetwear meant for every woman to wear everyday.
What the brand's known for: The ultimate athleisure pieces with designs inspired by classic Physical Education themes and a tomboy attitude injected with vibrant, energetic colour combinations.

What we love: P.E Nation's subtle hiphop influences, a tomboy yet sexy style, along with sporty, bold colour combis and patterns that suit any and every active lifestyle.

Fitspiration: None other than the queen of the Revenge Body, Khloe Kardashian.

5. The Upside
The quintessential multifaceted modern day woman, The Upside founder and creative director, Jodhi Meares, first began as a model — then, made her first venture into design with well-known Australian swimwear brand, Tigerlily. Her dynamic lifestyle led her to launch The Upside in 2013, with the belief that multipurpose clothing will fill wardrobes of the future as the need to move, stretch, run and be still will dictate new day and evening dress codes.
What the brand's known for: The Upside has established itself as a go-to brand for both active and recovery wear, perfect for work and play and for the evolving sartorial needs of modern society.

What we love: With collections for both women and men, The Upside's unique aesthetic is marked by refined prints and an easy, sleek style. The brand's latest Jocks et Nerds collection evokes a vintage Parisian vibe with everything including florals, deco graphic prints, classic sport stripes and lace-up details. It's all about embracing differences and seemingly opposing notions.

Fitspiration: It comes as no surprise that The Upside, which supports various charities, has been worn by model, activist and philanthropist Jourdan Dunn.