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Meet Courrèges: The cult French label to have on your radar now

Meet Courrèges: The cult French label to have on your radar now

The Parisian provocateur

Text: Lidia Ageeva


There are many things to love about The Queen's Gambit. The outfits, are no doubt high up on that list. After some frantic googling, we discovered some of our favourite looks in the series were designed by the iconic Parisian label, Courrèges. The brand has also just released a short film, an ode to romantic love. Intrigued? Same. From revolutionary styles in the 1960s to the man behind the brand's 2021 chapter, here is everything you need to know about the French label.

Meet Courrèges: The cult French label to have on your radar now (фото 1)

Meet Courrèges: The cult French label to have on your radar now (фото 2)

The brand originator

The emblematic brand of the '60s and early '70s, Courrèges was created by André Courrèges and his wife Coqueline Barrière in 1961 (one of the most glamorous couples in Paris, they met each other while working for Cristóbal Balenciaga). The brand quickly became a Parisian favourite, thanks to André's bold designs, optimistic vibe and futuristic approach to fashion. His styles were avant-garde and easy-to-wear, often experimenting with geometric silhouettes and new materials (such as vinyl, lycra and various metallic fabrics). In French fashion circles, he's regarded as the inventor of the mini-skirt, alongside making white ankle boots a must-have. Brigitte Bardot, Audrey Hepburn, Twiggy, Catherine Deneuve, Francoise Hardy, and Jacqueline Kennedy were all among his fans.

Who is Nicolas Di Felice?

Meet Courrèges: The cult French label to have on your radar now (фото 3)

A protégé of Nicolas Ghesquière, Nicolas di Felice took on the role of Courrèges Artistic Director in September. Di Felice is Belgian and he graduated from the prestigious La Cambre school in Brussels (Anthony Vaccarello, Marine Serre and Olivier Theyskens are some of its best known graduates). And, like André Courrèges, started his career at Balenciaga (under Ghesquière). He also did a stint at Christian Dior, when Raf Simons was leading the brand, and then moved on to Louis Vuitton.

Courrèges 2.0

Judging by the first brand video, where real couples (and di Felice's closest friends) passionately kiss and embrace each other in iconic Courrèges pieces — they look familiar, but are produced in new shapes, colours and sustainable fabrics — he will breathe new life into the cult label for a new generation. According to the brand's website, the pieces are derived from original cuts — such as the 1972 trench coat, the ribbed knit, or the 1971 vinyl jacket — and reworked to maintain a timeless look and spirit.

This article was first published on Buro. London.

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