Loungewear brands for all-day comfort: Zara, Ganni, Ugg, Esse The Label, and more
Comfort is everything
The pandemic might have impacted the fashion industry — in more ways than one — but above all, one sector has managed to reign over others: loungewear. The demand for loungewear has shot to new heights during the peak of quarantine, and it's showing no signs of coming down. Hailing a long way from the days of yore where the term meant ratty hoodies and sweatpants, loungewear pieces are now available in all sorts of comfortable blends that screams stylish and chic. A happy medium between working in sleep-inducing pyjamas and jeans (made unnecessary in the era of Zoom), loungewear makes for the perfect WFH fit. As such, we've hunted down the best options for you, so you can feel comfortable and snug yet remain sleek and stylish during your next virtual meeting. Snap them up, above.
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